#WearOrange 🟠: Celebrities & individuals on Twitter are sharing themselves wearing orange to honor National Gun Violence Awareness Day. It's an opportunity to talk about policy while remembering families devastated by this crisis.
What brands should know: Brands, gun violence is an extremely touchy subject. As you may know, we often pause social activities to respect national news of shootings as each occurrence is saddening & infuriating. If this topic aligns with your brand's values and/or mission, it could be worth mentioning. For others, stay away but keep in mind the importance of this conversation.
#SpiderVerse 🕸️: Today's the day Spider-Man: Across the Spider-Verse enters theaters and Marvel fans are going crazy. After its world premiere the film has garnered universal acclaim from critics, so the online buzz is warranted.
How brands can jump in: Brands, are your consumers Marvel fans? Here is a prime opportunity to make a nod to them & the latest movie in this franchise. Make sure to avoid any IP or talent mentions.
#NationalDonutDay 🍩: The holiday we've all been waiting for 🤤 Donut day is everyone's guilty pleasure excuse to go grab a delicious treat at some point today.
How brands can jump in: Does your brand sell donuts? If so, today's the day to celebrate you. For others, think of how donuts can be integrated into your content. If your brand has a savory food offering, how can you give it a sweet spin?
Girls in a Corolla 🚗
What it is: Creator Vanessa Sirias' sound has gone viral after posting a video that showcases a hilarious distraction. In this case, it's Vanessa romanticizing her life only to be interrupted by a rowdy group of girls passing by in a Toyota Corolla. Others have hopped on this trend, using the sound to showcase moments where they're going about their day only to be reminded of their past life or be interrupted by others (like a sibling, a pet, etc.)
How brands can jump in: This sound can be used to highlight funny, disruptive life scenarios involving products brands. You can make this trend original with your own version of the sound or ask permission to use it and pair two fan favorite products together. Do some of your fans have a strong allegiance to #TeamProduct1? This is for them.
Examples: 1, 2, 3
Urgency level: Just like the girls in the Corolla, this trend is cruisin' by real slow given that videos started popping up in April. Regardless, hop on this now while it's hot!
New Singles:
"Lean Then Snap" - Soulja Boy
"Be Who You Are (Real Magic)" - Jon Batiste ft. NewJeans (뉴진스), Sofia Wylie, Camilo, JID & Cat Burns
"I like u" - Tove Lo
"Home To Another One" - Madison Beer
"The Chosen One' - Kid Cudi
"Self Destruction Mode" - The Chainsmokers
"More Than You'll Ever Know" - Blink-182
New Albums:
But Here We Are - Foo Fighters
Shadow Kingdom - Bob Dylan
Spider-Man: Across the Spider-Verse (Soundtrack From & Inspired by the Motion Picture) - Metro Boomin ft. Future, Swae Lee, Lil Uzi Vert, Offset, A-Boogie, A$AP Rocky, 21 Savage, 2 Chainz, Lil Wayne
Gossamer (Expanded Edition) - Passion Pit
These days Europe is no longer just a continent, it's a state of mind Americans are seeking this summer. Enter "Europecore" ✈️
If you haven't heard about the blue couch, it's time you read up on how it went viral and the real story behind it all 🛋️
These days, shoppers will buy anything — except the real thing. There are now dupes of dupes of dupes. More on doooooupe culture here 💅
Jellycats are the plush toys taking over TikTok, working their way into the homes of young adults. Here's why they're buying something meant for babies 👶
Thanks for reading! Today’s issue was created by Brooke Erlich and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.