#StarshipLaunch: SpaceX is getting ready to launch the biggest rocket ever built. The launch will be today and Twitter users are taking to the site to share their thoughts, whether positive or negative.
How brands can jump in: Jump into this trend mentioning what you would launch into space or photoshop your own version of a rocket to play along.
Frank Ocean: The singer is trending after taking to the Coachella stage this past weekend, his first performance in SIX years.
How brands can jump in: Jump into this convo by mentioning something about the singer's set or overall alluding to Coachella weekend. Make sure you don't name any direct names.
#BostonMarathon2023: The oldest and greatest marathon takes place today. It is an exciting day but also a reminder of its tragic history.
How brands can jump in: Monitor your content for any sensitivity while the marathon takes place.
"when the dating apps are no longer working"
What it is: This trend is all about the measures people are taking after failed attempts to find their boos in dating apps. The trend shows people making their way to a specific place, where they’re sure they’ll find the right person for them. If you want a doctor, you’ll hang out near a hospital. If you want a gym person, you’ll hang out near a gym. This trend started with someone going to Home Depot to find a crafty man and has now developed to people tailoring the place according to their wants and needs.
How brands can jump in: Jumping into this trend and tailoring it to your brand is super easy. You can do it through your own POV or through your followers’ POV. Maybe you’re heading to your store location or the aisle where your product is found. Maybe you have a fandom that likes to meet up somewhere. The place can even be digital and you can be heading to the comment section of your brand’s social. Show someone heading towards the place and write on the video "When the dating apps are no longer working" and then say you're heading to X place. There's also an extension to this trend where you write "When the dating apps are no longer working so it’s time to look confused in" and then you add the chosen place.
Examples: 1, 2, 3
Urgency level: Is this something they need to jump on NOW or can they keep it in their back pocket?
Monday: Orthodox Easter Monday, Holocaust Remembrance Day (Yom HaShoah), International Haiku Poetry Day, Ford Mustang Day
Tuesday: Adult Autism Awareness Day, National Animal Crackers Day, National Exercise Day, Tax Day
Wednesday: National Amaretto Day, National Banana Day, National Dog Parent Appreciation Day, National Cat Lady Day
Thursday: 420, International Pizza Cake Day, National Look-Alike Day
Friday: World Creativity and Innovation Day, National And Global Youth Service Days, National Chickpea Day
Saturday: April Showers Day, Earth Day, Eid al-Fitr
Sunday: International Creator Day, World Book Day, International Wildlife Film Week
Monday: Fashion Revolution Day, Preservation Week, Allergy Awareness Week
Netflix crashed during the Love Is Blind live reunion and fans are not happy.
The Phantom of the Opera has its last curtain call as the Broadway show comes to an end after 35 years.
Director Jon M. Chu gives a first look at 'Wicked' starring Ariana Grande and Cynthia Erivo.
A summary of Coachella weekend in pictures.
Thanks for reading! Today’s issue was created by Daniela Bernal and Katie Gans. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.