Drake: Drake is hitting the road with 21 Savage as the co-headliner for their “Its All a Blur” tour. The problem? Ticketmaster. Fans flock to Twitter to express their disdain for the ticket purchasing platform.
Edwin Diaz: New York Mets’ pitcher, Edwin Diaz, suffers a painful knee injury. This occurred last night while celebrating Puerto Rico's win over the Dominican Republic in the World Baseball Classic. Diaz is set to undergo further imaging Thursday. Fans are in distress!
How brands can jump in: Don’t.
#MarchMadness: The NCAA Division I men’s and women’s basketball tournament kicks off this week. Fans are sharing excitement and placing bets on who will take the W! 🏆
How brands can jump in: While we can’t mention any sports teams, use this opportunity to create sports brackets that align with your brands’ products, services, and offerings. This is your chance to engage with your audience.
Follow for more relationship advice
What it is: This trend involves mentioning a random, helpful hint or saying something that's related to your life or brand and ending it with "…and follow for more relationship advice.” This trend thrives off of timely satire!
How brands can jump in: Brands like BelVita and Triscuit have already jumped in on this trend! Other brands can also utilize this trend for fun brand promotion by inserting a thought that involves your product and ending it with the tagline.
Examples: 1, 2, 3
Urgency level: 🔥🔥 We would suggest jumping into this within the next 3-5 business days as Twitter trends tend to shift quickly!
What it is: New survey from Credit Karma suggest that young consumers’ shopping behaviors as of late are driven by emotions, not logic, with over a third of Gen Z respondents admitting their emotional spending is “out of control.” Consumers who reported spending the most are those who feel the most buyer’s remorse, accounting for 56 percent of Gen Z and 52 percent of Millennials.
What we can learn: The takeaway? The tie between social media and online consumerism is even more prevalent with Gen Z than it is with other age group. It's important that we are in tune with the emotional factors that influence their behaviors. Nearly a quarter of Gen Z and Millennials said they do the majority of their emotional spending while lying in bed, followed by spending while scrolling through social media.
Snapchat has published its Content Guidelines for Stories or Spotlight for the first time.👀
Mint Mobile meets T-Mobile! 🤝Ryan Reynolds sells his company for over $1.3 billion!
Final Bow: Legendary celebrity stylist, Law Roach, announces his retirement from the fashion industry.
Thanks for reading! Today’s issue was created by Kalifa Washington and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.