Ohio: On February 3rd, a train with more than 100 cars, 10 of which carrying hazardous vinyl chloride, derailed in Palestine, Ohio causing over 4,800 locals to evacuate. Twitter users are live tweeting updates and recovery efforts for those impacted.
What brands should know: This topic continues to trend as users fear news outlets and public officials are minimizing the event. Please evaluate any content for sensitivity out of respect.
Rihanna: Twitter users are reveling in Rihanna's return to music following her SBLVII halftime performance.
How brands can jump in: Is your brand a Rihanna stan? Did you live-tweet the big game? Take a minute to share your reference and your favorite moment from the iconic event. Remember to maintain discretion–do not use any footage of the performance without the copyrights and avoid mentioning celebrity names.
SBLVII: Superbowl fans are losing no momentum when it comes to sharing thoughts on the big game.
How brands can jump in: If your brand is a sports fanatic or generally invested in cultural moments, SBLVII is still driving online convos and worth jumping in on. Whether you ask your audience what they thought of the big game, or nod to the event as a whole, there's a way in for most brands.
wyd for valentine's day?
What it is: In this trend, (seemingly) single Twitter users are tweeting in a conversation format that starts with "wyd for valentine's day?" and is followed by their realistic plans for the notably love-driven holiday. Given that V Day falls on a Tuesday this year, users are specifically calling out how it's just like any other day. All tweets are being written with humor and relatability as the goal is to give everyone a way in.
How brands can jump in: This trend is a great way for brands to emphasize consumer behaviors. How do consumers engage with your product/service? Find the humor in your consumers' truths and express it as the punchline in your post, whatever your industry might be.
Examples: 1, 2, 3
Urgency level: HOT🔥 Valentine's Day is tomorrow so you do not want to sleep on this.
Monday: Galentine's Day, Kiss Day, National Cheddar Day
Tuesday: Valentine's Day, Random Acts of Kindness Week, National Condom Awareness Day
Wednesday: Singles Awareness Day, National Gum Drop Day, Love Reset Day
Thursday: National Almond Day, World Anthropology Day
Friday: Girl Scout Cookie Weekend, National Cafe Au Lait Day, World Human Spirit Day
Saturday: National Drink Wine Day, Thumb Appreciation Day, Pluto Day
Sunday: NBA All-Stars Game, World Whale Day, National Engineers Week
Monday: President's Day, National Cherry Pie Day, National Pancake Week
White Noise (2022) is a little too close to home for Ohio residents 😥
new (?) TikTok eyebrow filter 👀
Queen Rebecca Black going back to her roots
Drag Race fans stay winning! 👑
Thanks for reading! Today’s issue was created by Nick Ashkenis and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.