USMNT: The US Men's National Soccer Team is playing Japan this morning in the 2022 International Friendly in Germany.
How brands can jump in: This is good to keep in mind as teams prepare for the men's World Cup beginning on Nov. 20th. If your target audience is a fan of this sport, now is the time to think of legal-friendly ways to join this conversation and create content for your brand!
Victory Friday: The Cleveland Browns and their fans are celebrating this Friday after defeating the Pittsburgh Steelers 29-17 last night.
How brands can jump in: If your brand has a tie to the NFL or the city of Cleveland, join in on the celebration! As always, be careful not to mention teams or players by name when joining in these types of moments.
Uggs: Twitter users are feeling that slight change in the weather and are officially declaring it time to bring out those salt-stained Uggs!
How brands can jump in: Join the conversation by sharing how your brand or brand mascot is getting ready for fall!
tiktok’s storytelling carousel
What it is: For this trend, TikTok users are using either photos of themselves or memes to create a photo carousel that tells relatable stories. Stories have ranged from not wanting to go to work, to buying way more from Target than expected (we've all been there 🥲). The photos used typically depict the range of emotions the storyteller goes through throughout the story.
How brands can jump in: For this one, use your product mascot to tell a story relating to a popular consumer truth! Take some fun pics of it and add the text to each picture. While the trend technically uses a specific song on TikTok, you can really use any music you want as the music isn't necessary to convey the message. If your brand isn't on TikTok, you can easily translate this trend to Instagram and just post a normal carousel. Just use more descriptive copy to make sure your followers swipe through!
Examples: 1, 2, 3 (Note: This feature isn’t available on desktop just yet, so make sure you’re checking out these great examples on your phone)
Urgency level: This one is hot rn (much like the Buffalo Bills), so jump on this trend while you can!
New Singles:
"STAR WALKIN' (League of Legends World Anthem)" - Lil Nas X
"Tomorrow 2" - GloRilla, Cardi B
"Satellite" - Khalid
"Unholy" - Sam Smith ft. Kim Petras"
"KAWAII" - Polimá West Coast, J Balvin
"Willing to Trust" - Kid Cudi with Ty Dolla $ign
New Albums:
this is what ___ feels like (Vol. 1-4) - JVKE
5SOS5 - 5 Seconds of Summer
Sad Romance - CKay
Publive Displays of Affection - Muni Long
TikTok announces TikTok Now feature to rival BeReal 👀
Heer's the New York Times's BEST restaurants in America list 🤤
Are on-screen representations of Gen-Z accurate? 🤔
A playlist full of songs that are big on the internet rn and even dating back to April (a "throwback" here n' there) 🕺
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso. Want to subscribe? Reply to this email to get on this list.