NBA Schedule: Yesterday, the 2022-23 NBA schedule was finally dropped and teams across the league shared fun videos with their team schedule.
How brands can jump in: If your brand is part of #NBATwitter or has any tie-in to the league, this is a great moment to join! Fair warning - you'll want to avoid mentioning the league or specific teams, but you can get creative with calling out which matchup you're most excited for or just expressing joy that the basketball is *almost* back.
#SheHulk: A new Marvel show on Disney+ dropped today and fans are already on Twitter discussing different scenes and characters.
How brands can jump in: For all the Disney and Marvel-loving brands, this one is for you! Find natural ways to join conversations about the show with other fans or you can allude to the show by asking if anyone saw *the* episode already.
WNBA Playoffs: The WNBA Playoffs have begun! Eight teams will go head to head to fight for their spot in the Championship game.
How brands can jump in: Brands that are heavy in the sports world, especially women’s sports, this one is for you! Express excitement about the first-round matchups or just the games in general.
you know you're...
What it is: For this trend, Twitter users are starting out their tweets with "you know you're..." and following it with funny and sometimes unfortunately relatable human experiences. As with most Twitter trends, this saying can be molded to fit any TOV.
How brands can jump in: What's something only people who use your brand get? Is there something about using your product that only the hardcore brand lovers would know? This is your time to tap into those deeper consumer truths!
Examples: 1, 2, 3
Urgency level: Like a solid NY slice, this one will always be good!
What it is: In the TikTok era, it's easy to assume that teens have short attention spans and short-form content is King, but in this recent consumer insight article from Google, they found that's not necessarily the case. It turns out that teens will head to YouTube for longer-form and more in-depth content about topics they are passionate about. The article also states that "59% of Gen Z watch longer versions of videos that they discover on short-form video apps." Teens use short-form content to find new topics, activities, passions, etc., and turn to Youtube to explore them more in-depth. For example, there's a 2.5-hour-long video on YouTube dissecting the CW series "Vampire Diaries" that has over 9 million views, which just proves that the hunger for deeper content is certainly there.
What we can learn: This isn't meant to say that we should all abandon TikTok and head to YouTube, rather it's meant to show that you can use both to work together. Teens don't have short attention spans, they are more than willing to dedicate hours of their life watching content that they are passionate about or interested in (I mean who isn't?). The key is just utilizing your short-form content to excite and entice your fans so they become brand champions who want to learn more.
I hate to bring this up in August - a summer month- but here's all the pumpkin-related products that are already coming out 🎃
A NEW Girl Scout Cookie?!? 👀
Pete Davidson is getting his own rom-com and no, it does not feature any of his past loves ❤️
Bumble is adding a group chat feature to "Bumble BFF" proving that every app will have this feature before TikTok does 🥲
Thanks for reading! Today’s issue was created by Michaela Landry and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.