#happybirthdayTaylor: Swifties are celebrating Taylor's birthday as they always do on the 13th of December, sharing their favorite songs, moments or their excitement for the upcoming Eras tour
How brands can jump in: Jump in and join the conversation if your brand is a Swiftie, ensure to allude to the artist only, unless you have written approval to utilize their likeness.
Mike Leach: Prominent College Football coach Mike Leach passed this morning, as users remember Mike for their contributions to the sport.
What brands should consider: Be mindful of the conversation in sports today and reconsider any College Football targeted content today and monitor for updates.
Decatur/Tornado Warning: Twitter users are discussing a massive storm and possible tornado which may have touched down in the North Texas area today.
White Lotus Reactions
What it is: Users are discussing the latest HBO cultural lightning rod, season 2 of White Lotus, all across social. Posts range from screenshots of the show itself, to pop culture references hyperbolically referencing moments on the show, typically around Jennifer Coolidge and Aubrey Plaza's characters. Posts are typically in a comedic tone of voice, and poke fun at the plot line of the season finale.
How brands can jump in: Consider leaning into this years hit show if your brand already discusses popular TV. Ensure to consult your team around potential allusions to IP, uses of quotes or names from the show itself.
Examples: 1, 2, 3
Urgency level: Warm! The conversation around this show is likely to die down soon (until season 3 comes!!!!)
Who they are: Kate Steinberg is a Chicago-based copywriter and content creator, focusing on nostalgic moments that bring us back to the simpler times of the late 90’s/early 2000’s and compares them to moments of present day.
Why we love them: The production is simple but effective, and draws the user in using real human truths to keep the audience engaged. They don't spend too much time trying to oversell the content, they keep truth at the core of content and reflect back life experiences to users on social.
BTS star Jin begins military service in dawn of new era for K-pop supergroup
Here's Every Game Music Reference In The Latest Super Mario Movie Clip
Taylor Lorenz discusses how we've changed alongside our favorite social media platforms
An ode to the salute emoji
Thanks for reading! Today’s issue was created by Evan Brown and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.