#TikTokdown: - Every time a platform goes down, we run to Twitter. Twitter users this AM are sharing how affected they are by TikTok being down.
How brands can jump in: How quickly did your brand open Twitter to check if TikTok was down? Share your experience with the outage. Keep it humorous and relatable.
#FirstSerena / #RogerFederer: Considerably the best tennis players of all time are announcing their retirements. First Serena Williams who made her announcement last month and now the Swiss Tennis player, Roger Federer who announced the Laver Cup will be his last tournament and he is retiring from the sport this AM. Twitter users are sharing their support for the athlete and favorite highlights from his career.
How brands can jump in: Does your brand love tennis or participate in sports discourse? Share best wishes for the athlete's retirement.
#WorldCup: Nike released their World Cup kits today and soccer fans are getting very excited!
How brands can jump in: Is your brand sports savvy? Have you been talking to these fandoms before? Jump in and let them know your thoughts!
forget BeReal i wanna Be_______
What it is: We've seen a lot of popularity with BeReal with brands posting their BeReal images. In this variation of the trend, Twitter users are sharing what or where they actually want to be. Start the tweet off with "Forget BeReal I wanna Be" followed by some information about what and where they want to be. Tweets have ranged from general feelings like being happy to places like a Taylor Swift concert, or a different job like the MoonPie example above!
How brands can jump in: What does your brand really want to be? Use this opportunity to say something that would resonate with your audience. Do they want to see a new flavor or a possible brand collab or friendship? This is a great way to tease it!
Examples: 1, 2, 3
Urgency level: This trend is hot! Hop in soon, don't BeLate!
What it is: We've seen a rise in photo collages and now video collages taking over IG Reels and TikTok. It's a lengthy process to make one of these videos that required several apps to make the edits. Now with the new iOS 16 update, it's easier than ever before. iPhone users are able to go into their camera roll, select the subject of a photo and create a PNG of it perfectly cropped!
What we can learn: The new update alleviated a lot of the work that went into creating this type of content. With this new ease, we can foresee this type of content creation becoming more popular. Challenging ourselves to think of new ways to utilize it more than just a photo dump but by having more dynamic images.
Looking to enhance your mood, lower stress, and avoid seasonal depression? Try wearing more bright colors, this is called "dopamine dressing".
TikTok user @Cocomocoe noticed influencers are filming videos in their cars, which feels more authentic than a well-lit studio and gives a sense of urgency to the viewers. Yesterday Kylie launched a series on TikTok called "Kylie in the Kar", where she shows you her favorite makeup products on the go.
The long-awaited Taco Bell Mexican Pizza Musical featuring Dolly Parton and Doja Cat comes out tonight!
Thanks for reading! Today’s issue was created by Janel Ilagan and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.