#RareDiseaseDay: Twitter users are using today to put a spotlight on rare diseases impacting those in our communities
State of the Union: Twitter users are reacting to Marjorie Taylor Greene's latest tweet
#JISOOxDiorAW23: Twitter users are clamoring over Jisoo and other K-Pop stars’ attendance and participation at today's Dior show.
How brands can jump in: Has your brand previously engaged with fashion and/or K-Pop fandoms? Consider jumping in here to join the army in discussing today's show.
core core
What it is: TikTok users are creating carousels of unrelated photos and videos overlayed with sound which are meant to evoke a feeling or experience through watching. 'Core Core' Videos range from abstract to straightforward as users put their own spin on this trend.
How brands can jump in: Utilize TikTok's carousel feature to invoke feelings about your brand, ensuring to consider RTBs and priorities when ideating with your team. Ensure to check with your legal team should you use any third-party IP (images, sounds, etc..)
Examples: 1, 2, 3
Urgency level: Room-temp; this trend is picking up steam but has not peaked yet, consider jumping in this week or early next.
clancy's auto body
Who they are: Clancy’s is an auto body that releases content on TikTok which chronicles the ongoing relationship between the seemingly younger SMM, and the older 'bossman'. Clancy's has gone viral multiple times on the FYP recently, due to scrappy content and engaging TOV which leverages some third-party IP. Clancy's first went viral for using the "Maxwell' cat filter along with a CTA to 'help the SMM out' now that they got a job they have no experience for.
Why we love them: They're constantly at the forefront of trends, and have a strongly developed TOV while leveraging popular TikTok sounds and formats in ways that are still ownable for Clancy’s.
Pinterest has launched their long-anticipated Pinterest Academy
Snapchat announced an experimental AI-powered conversational chatbot called "My AI," powered by ChatGPT-style technology from OpenAI.
Spotify Debuts a New AI DJ, Right in Your Pocket
Thanks for reading! Today’s issue was created by Evan Brown and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.