Kendrick: Kendrick Lamar's highly-anticipated fifth studio album Mr. Morale & The Big Steppers has been released.
How brands can jump in: If your brand or followers are big into pop culture, join in the conversation with subtle references (that is legal-safe) to the album name or your favorite track.
Friday the 13th: it's Friday the 13th! It is also 2022's only Friday the 13th.
How brands can jump in: Does your brand think Friday the 13th is luck or unlucky? Share superstitions with your followers, or ask them if they think this today is lucky or unlucky.
#ElonsProblems: After news broke that Musk's $44 billion deal to buy social media site Twitter is delayed, users took to Twitter to share a new version of "first world problems."
How brands can jump in: This Twitter takeover is pretty messy. We recommend working with your team to create an appropriate response if you are going to use this trending hashtag.
This is what a collapsing society looks like
What it is: Twitter users are sharing what they think a collapsing society looks like. From company rebrands, old selfies, and more playful before/after memes.
How brands can jump in: This is an opportunity for some self-deprecating brand humor. Did your logo or product go through a change that fans may not have agreed with? You can also spin it and show what society looks like without your brand. Are your followers always asking the same questions about your brand or continuously using a product wrong?
Examples: 1, 2, 3
Urgency level: Slow burn - this trend is gaining slow traction, but not many brands have participated so far. Act fast to be one of the first!
New Singles:
“What would you do” - Tate McRae
“Copped Up” - Post Malone (feat. Roddy Rich)
“Michael” - Remi Wolf
“Caught Up” - Gryffin & Olivia O'Brien
New Albums:
Mr. Morale & The Big Steppers- Kendrick Lamar
Dance Fever - Florence + The Machine
Dropout Boogie - The Black Keys
Butterfly Blue - Mallrat
The first image of the supermassive black hole at the center of the Milky Way galaxy was revealed.
Jon and Kate Gosselin's sextuplets are eighteen.
The Real Housewives of Beverly Hills season-premiere recap
The Real Housewives of Beverly Hills latest season premiered this week with even more drama.
Want to subscribe? Reply to this email to get on this list.