#ElectionDay / GO VOTE / Primary Day: Users are encouraging their counterparts to fulfill their civic duty at the polls today.
#YeezyDay: Twitter users gear up for an exclusive day of Kanye West x Adidas releases only on Yeezy's website.
How brands can jump in: Join the conversation if your brand engages within fashion, TikTok or Gen Z and consult with your internal teams around any use or allusion to existing IP.
#ThingsNotToTalkAboutAtWork: Twitter users are sharing their least favorite bits of water cooler talk this morning.
How brands can jump in: Jump in and join the workplace humor, especially if your brand speaks in the first person or addresses the social media manager experience.
"hot girl summer" I say as I...
What it is: In this trend, Twitter users begin tweets reflecting on their intentions for this rendition of hot girl summer, comparing them to actual activities in a humorous, self-deprecating way. Tweets have ranged from melancholy to celebratory, giving you many ways in depending on your TOV.
How brands can jump in: Don't be afraid to make fun of your brand in a way that centers the user experience depending on your TOV and positioning but be careful to avoid putting down fans and supporters of your brand.
Examples: 1, 2, 3
Urgency level: Treat this trend better than the food in the back of your freezer and break this one out before the end of summer.
Twitter reacts to the MLB Trade Deadline
The Cut explores the cultural impact of the dating site Tinder, 10 years after its inception
"The X Factor" Has Released an Unseen, Extended Version of Harry Styles’s Original Audition
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