#FOOTBALLISBACK: Twitter users are flooding the timeline with excitement about the NFL Pre-season kicking off tonight.
How brands can jump in: It's been 6 months without football, was your brand counting down the days? If so, share your excitement with your followers and celebrate this long-awaited return.
#HBOMax: Six Warner Bros. exclusive movies labeled "Max Originals" we're removed from the popular streaming service, in an effort to cut costs. Even highly anticipated movies and shows are being scrubbed from the release calendar. These big changes are causing a great deal of uncertainty, and Twitter users are trying to binge-watch their favorite films and shows before they're removed next.
#Woodstock99: The Netflix documentary takes you through the music festival which was supposed to be a magical time, filled with peace and love like the OG in 1969, but was the opposite. People recount their experiences as everything went wrong during the chaotic 3-day festival in 1999.
by the age of __, you should __
What it is: In this trend, Twitter users are sharing humorous arbitrary decisions you should do by a certain age. This is a satirical play on the societal standards that by a certain age, you should have accomplished or learned certain things.
How brands can jump in: Use this opportunity to highlight consumer behaviors around your brand and pair it with an age. This is meant to be funny. Depending on your brand's TOV, be as sarcastic or silly as you can!
Examples: 1, 2, 3
Urgency level: By the age that you are today, you should use this trend (to be among the first brands to use it as it gains momentum).
Does your pet do this? I’ve never related to anything more, as my cat is trying to walk across my keyboard.
New Yorkers, you might want to pause on watching the $1K Choco Tacos on eBay, and mark your calendars for October 4th! This National Taco Day you’ll be able to get your hands on a golden Choco Toco for a fraction of that cost at Serendipity.
Maybelle Blair, who helped pave the way for women and girls in baseball in the 1940s officially came out, at 95 years old during the premiere of the new “A League of Their Own”. Iconic then and Iconic now!
Thanks for reading! Today’s issue was created by Janel Ilagan and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.