#NationalSuperheroDay: Twitter users are celebrating their favorite superheroes, whether these are fictional or heroes to them IRL.
How brands can jump in: Celebrate anyone who is important to your brand with this trend. If you’re going to honor a fictional character, remember to allude to them and stay away from directly naming them.
Draft Day: It’s day one of the 2022 NFL Draft. Football fans are taking to Twitter to share their thoughts, predictions, and feelings over which athletes will join the league.
How brands can jump in: If you’re a sports brand or your social manager is a fan of the sport, head to Twitter to share your excitement or make your predictions. Whatever you tweet, make sure you’re alluding to this day and not name any names or the league directly.
If my girl was…
What it is: Twitter users are sharing all of the unbelievable and out-of-the-world things they would do for their other halves. The crazier the better. This trend is all about one-upping each other in the most insane ways possible. Although the original and most popular format is to use "if my girl" don't be afraid to change the genders or be gender-non-specific.
How brands can jump in: This is an easy and fun way to mention what problem your brand/product solves or what feeling it gives your followers. Just start your tweet with “if my girl was”, add a scenario your so-called girl is going through (being cold, feeling sad, or having a bad day), and then finish off the tweet with an outrageous act that you’re willing to take in order to make them feel better.
Examples: 1, 2, 3
Urgency level: This trend started early this month but has continued to heat up, especially on Twitter. Although it has become evergreen, definitely jump on it as soon as you can!
What it is: A nutritional facts graphic template that can be used to help combine fun visuals and fast facts about your brand.
Why we love it: This template style has been used in a bunch of different variations across social, from the above "Nutritional Facts" as well as the "Receiptify" trend that went around earlier this year. This is a really creative way to showcase fun facts about your brand or highlight some not as well-known facts as a trivia style to provide an entertaining engagement moment with your audience.
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