Adidas: Amidst the controversy surrounding Kanye West following his anti-Semitic outburst, the company has cut ties with the aritst, ending their partnership.
What Brands Should Consider: Stay away from this one as it is a sensitive subject, but as it involves a brand, keep an eye on the conversation.
Mac Jones: the rookie quarterback was benched last night, leading the Patriots to a surprising loss
How brands can jump in: Join the conversation if your brand speaks to football fandoms or fantasy football fandoms. Just make sure you are not using any IP or likeness imagery before jumping in!
Leslie Jordan: the beloved comedian and actor passed away at 67
What Brands Should Consider: People are paying tribute and sharing their love for the Primetime Emmy award-winning legend who was a adored in the entertainment industry. Avoid unless it directly relates to your industry.
Halloween Costume Meme
What it is: It's getting to that time in October where people are scrambling to find a Halloween costume. Have no fear, Twitter is here to the rescue! In this trend, Twitter users are taking to the internet and poking fun of "store-brand" Halloween costumes that use general descriptions for their product to avoid copyright infringement. They do so by providing an image of their choice, whether it be a themselves, a brand, or a celebrity, and provide a costume description that highlights a playful, self deprecating truth.
How brands can jump in: What is a harmless way to poke fun of your brand that could cause some drama? Is it a specific aspect of your brands identity or something comical your mascot does? This trend is heavily reliant on the imagery attached so keep the text short and sweet, and be sure to get your brand in there! NOTE: When participating in this trend, remind your creatives to remove the Spirit Halloween logo on the costume template.
Examples: 1, 2, 3
Urgency level: 🔥HOT! Halloween is soon approaching! Get your costumes ready as soon as you can 🔥
Who they are: Dylan Mulvaney is an LA based TikTok creator known for her "Days of Girlhood" series documenting her transition by celebrating the amount of days she's been on her journey. Dylan has grown her platform in the past year to over 8 million adoring followers, and recently she had the chance to go to the White House to speak to president Biden about transgender issues in the country.
Why we love them: Dylan's work shows that authenticity goes a long way and that people appreciate seeing the highs and lows, as well as the big and small moments. For Dylan, her content is a hit because of the uplifting honesty and realness.
Henry Cavill is back as Super Man
🦸Not feeling horror this Halloween? Here's a list of some not so scary movies to watch. 🍿
Apparently T-Pain can't live without these items
Throw it back to 2013 and take this Buzzfeed quiz to find out what kind of cookie you are based on your dream house design
Thanks for reading! Today’s issue was created by Samantha Lurie and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.