
#Metgala: The annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City was last night. From seeing who got invited, what interesting looks to
How brands can jump in: Without mentioning names of celebrities give your fun take on this years looks, attendees and the crazy photos coming out of the post-red carpet festivities. Be mindful when discussing the theme of the event however, given the controversial conversation surrounding Karl Lagerfeld.
#TeacherAppreciationDay: is a special day for the appreciation of teachers. The National Education Association describes National Teacher Day “as a day for honoring teachers and recognizing the lasting contributions they make to our lives.
How brands can jump in: Give your praises to teachers by tweeting out a thank you or sharing some of your own stories about your favorite teachers.
#WritersStrike: Film and television screenwriters of the American labor unions Writers Guild of America. While company profits have remained high and spending on content has grown, writers are falling behind.

Yesterday, Today, Tomorrow
What it is: This trend is blowing up on TikTok with it's feature of adding photos as a carousel. The point of this trend is for users to describe who they are, share something they like or something important to them and explain they were into that yesterday, still into it today, and will be into it tomorrow.
How brands can jump in: Brands can share what their followers love about them or a product that is new/ really popular. This trend is using popular song “New York, New York” as audio. We recommend brands pivot to using a brand-safe sound or a sound from the Commercial Music Library to ensure safety.
Examples: 1, 2, 3
Urgency level: This trend was hot this weekend - recommend jumping on it sooner rather than later!

Who they are: Newton Nguyen (Newt) is a TikToker, chef, content creator, and social media influencer. He has become famous because of his incredible food-related content that will leave you drooling! Newt has over 10.7 M followers and keeps them entertain with delicious recipes but still showcasing his funny personality in his voice overs or throughout the video.
Why we love them: Newt makes amazing recipes that not only look delicious but keeps followers entertained with the interesting ingredients and his funny personality and voice overs.

Interested in knowing who whore what to the met gala, well here's a list of some iconic Met Gala looks from last night!
Fred Again, a British music producer did NPR's Tiny Desk Concert and it was a beautiful experience.
Instagram is updating its policies around affiliate marketing, to expand content collaboration opportunities such as UGC.
The Tony Awards nominations for 2023 are here, check out the full list.
Thanks for reading! Today’s issue was created by Alexa Lacayo and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.



