Chuck Norris: Chuck Norris memes are taking over Twitter. Users are playing up the Intensity of Chuck's existence by creating connections between him and notable film/tv content.
Victory Monday: the Philadelphia Eagles Football team are headed to the Super Bowl, and users are filling the timeline with excitement.
How brands can jump in: If your brand is an NFL fan, here’s a chance to acknowledge The Big Game. Whether you share in the excitement for game day, or congratulate the teams, keep support neutral and avoid mentioning any players’ or teams’ names.
#TheLastOfUs: HBO watchers are discussing last night's episode.
How brands can jump in: TV fans, your time has come! Given the context of the show, add your thoughts or feeling about the show to the conversation with your audience if it feels safe to do so. Rule of thumb...avoid spoilers and IP.
cash or card
What it is: TikTokers are using slideshow format to share how they're supported financially. This is a funny trend, poking fun at "dad" and "boyfriend" credit card tropes. The first slide has a text overlay that reads "cash or card?" The second slide says "what?" and ends with an edited payment options screen where the selected option reads "dad," "mom," boyfriend," etc.
How brands can jump in: This is a simple trend that brands can dive into without needing to work too hard. Brands with TikTok accounts can claim this by inserting their product as a payment option, or by referencing well-known consumer behavior. Use your STOV to ensure it’s on-brand and fun for your audience. On the payment option slide, avoid listing other brand names and just include your own.
Examples: 1, 2, 3
*Note: This trend is mobile only. To see the examples, check them on your phone.
Urgency level: Medium! This TikTok trend has been gaining traction in the last week - best to act sooner than later.
Monday: National Croissant Day, National Storytelling Week, National Escape Day
Tuesday: National Hot Chocolate Day, Eat Brussel Sprouts Day
Wednesday: Start of Black History Month
Thursday: Crepe Day, Optimist Day, Self Renewal Day
Friday: National Golden Retriever Day, National Bubble Gum Day, American Painters Day
Saturday: Sweater Day, World Cancer Day, National Eat Ice Cream For Breakfast Day
Sunday: World Nutella Day, National Chocolate Fondue Day, Pay Your Bills Week, Grammy Awards Day
Monday: National Frozen Yogurt Day, Time To Talk Day, Pride in Food Service Week
The Dylan Mulvaney face reveal is finally upon us ...and it does not disappoint💅
🚨Spoiler Alert🚨 fans are living for this unlikely love story in The Last of Us
Wholesome weeknight dinner? say no more 🧄🍲
Thanks for reading! Today’s issue was created by Nick Ashkenis and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.