East High School - Two Denver East High School faculty members were shot Wednesday morning while searching for a student who attended the school.
How brands can jump in: This isn’t a trend or subject to comment on. However, it is vital to stay alert, monitor your client’s socials, and stay conscious of the social climate.
Aries Season - Aries Season began on March 21st. Aries is the first sign of the zodiac.
How brands can jump in: Share zodiac-related content in honor of the start of the zodiac calendar.
#NationalPuppyDay - Today is National Puppy Day! Time to celebrate all the adorable puppies.
How brands can jump in: This is a great opportunity to engage with users who are sharing photos of their puppies. Especially, if they named their puppy after your brand (i.e., OREO).
____ as ____: a thread
What it is: Users are creating Twitter threads of celebrities and comparing them to non-relevant things based on their different outfits and vibes. For example, Ice Spice as Microsoft applications or Justin Bieber as cat memes. The format? Start the thread by announcing the celebrity and the objects you’re comparing them to, followed by funny and clever examples.
How brands can jump in: Be careful of the company’s IP or celebrity likeness with this trend! Try sharing your brand’s products as seasons or your mascot as different zodiac signs in a thread.
Examples: 1, 2, 3
Urgency level: This format has proven itself to be evergreen - use it now or save it for later!
Gen Z's favorite colors
What it is: In recent years, Gen Z has adopted a distinct palette that has one foot in techno-nostalgia and another in the aesthetics of the current digital world. The prefer eye-popping brights, which can be seen in popular brands, like Starface and SKIMS. And many of these bright colors are digitally inspired. The Pantone Color Institute declared Viva Magenta as the color of the year, while Coloro landed on Digital Lavender, a vibrant, yet calming lilac that’s aligned with Pantone’s 2022 pick of Very Peri.
What we can learn: Culture is trending toward aesthetics that can travel between digital and physical realities. The metaverse and Web3 are the main digital drivers. The creation of such spaces continues to play a large role in the influence of bright, animated, and electrifying hues.
Thanks for reading! Today’s issue was created by Kathryn Gans and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.