Breakfast Club: the popular morning show hosted with Angela Yee, DJ Envy, and Charlamagne tha God is "over as you know it" according to Yee.
What brands should consider: This show has a pretty polarizing past with a large opinion that the show ended far after it was due. Consider double-checking before interacting with this trend.
Bluey: A new season of the hit Nickelodeon show just dropped which means parents can celebrate National Lazy Day while the kids are focused on the TV.
#NationalLazyDay: Loungers and relaxers rejoice! Today is your day to embrace your laziness without judgment.
How brands can jump in: Is your brand lazy? Is it not? Use this trend to talk about how you would or would not spend this day being lazy.
why are you, as a...
What it is: Twitter users are questioning people's (or things) actions and how they correlate to their identity. The formula is set up as "Why are you, as a [identity], [action item]?" sometimes the action acts as the punch line and directly relates to the person's identity or it can contradict it.
How brands can jump in: Users are using this for relatable moments so feel free to use this format for your brand as the identity and a fan behavior as the action.
Examples: 1, 2, 3
Urgency level: Warm! This is another evergreen trend for you, as a brand, to keep in your back pocket if needed.
Thirteen Lives: 8/5, Amazon Prime
Hard Knocks: Training Camp with the Detroit Lions: 8/9, HBO Max
Never Have I Ever (Season 3): 8/12, Netflix
This Fool: 8/12, Hulu
A League of Their Own: 8/12, Amazon Prime
Day Shift: 8/12, Netflix
Domino's Pizza is no more in Italy.
The story of train tracks being repurposed for a Brooklyn Church.
A frozen espresso martini recipe for this absurd heat wave.
"Core's" takeover of "Chic".
Thanks for reading! Today’s issue was created by Shelby Jacobs and Steph Caruso. Want to subscribe? Reply to this email to get on this list.