#AddFallToAMovie: Twitter users are remixing their favorite films as we gear up for fall, injecting a little pumpkin spice where it may or may not belong.
How brands can jump in: If you play in the film/tv space, consider joining in around interpolated titles of films, or popular quotes re-worked to center your brand in the autumnal season.
#FaithInTheFuture: Twitter users are celebrating the announcement of Louis Tomlinson's new album titled 'Faith in the Future'
How brands can jump in: If your fandom lies in pop music and/or One Direction legacy fans, hop on! Otherwise, best to stay away.
#LockHimUpAlready: Twitter users are reacting to the latest in the legal battles surrounding former president Donald Trump.
What brands should be aware of: Monitor your feed as the situation develops and avoid discussing these topics.
even more out of context tiktok screenshots
What it is: Last December, we wrote about the abstract humor appearing across social in the form of out-of-context TikTok screenshots. The trend has now evolved! Users are now using these screenshots to highlight real experiences, often ones that made them uncomfortable, to convey reactions. Posts have ranged from lamentation to celebration and everything in between. Don't be afraid to amplify the user experience of your brand through this now evergreen trend!
How brands can jump in: What's a fun fact about your brand or a niche consumer truth? Join in and amplify those insights by reflecting the user experience back to them. This trend started as absurdist and abstract and still is at its core, so don't be afraid to be a little silly with this one.
Examples: 1, 2, 3
Urgency level: This trend is evolving and has evolved over the last six months. Even so, it is still evergreen.
Lord of the Rings: The Rings of Power: 9/2, Amazon Prime
Dated & Related: 9/2, Netflix
Murders Before The Marathon: 9/5, Hulu
Chef's Table: Pizza: 9/7, Netflix
Tell Me Lies: 9/7, Hulu
I Came By: 8/31, Netflix
Honk for Jesus. Save Your Soul: 9/2, Theaters
Elvis: 9/2, HBOMax
Jaws (Re-Release): 9/2, IMAX Theaters
Former Soviet President Mikhail Gorbachev passed away yesterday at the age of 91.
Alfredo sauce spill partially closed a Tennessee highway.
Wingstop debuted 12 chicken sandwiches at once.
Anna Delvey’s former friend Rachel Williams sued Netflix over her Inventing Anna depiction.
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