With Hurricane Ian touching down in Florida, we recommend brands practice sensitivity in their posting today.
Hurricane Ian: One of the strongest and most destructive hurricanes to ever hit the US touched down in Florida yesterday.
What brands should be aware of: Be incredibly sensitive about your content today and keep an eye on the reporting coming in from Florida.
#NationalCoffeeDay: folks online are celebrating their love of coffee!
How brands can jump in: Does your brand's product go well with a cup of joe? Showcase that today!
Coolio: Rapper Coolio has died at the age of 59.
What brands should be aware of: Stay out of this one unless your brand has a direct tie in to the hip hop space and it would be appropriate to pay tribute.
The Butter Board
What it is:It's exactly what it sounds like! Created by TikTok creator @Justine_snacks, butter boards are trending on TikTok as a fun (and not to mention cheaper) alternative to the charcuterie board. Simply spread butter on a board and add various toppings to dip bread into! The popularity of this trend has led to parody versions emerging from brands and TikTok users.
How brands can jump in: You can approach this one from a few different angles! If your product would actually go well with a butter board, show how it could be incorporated. OR, you could take the sillier route with a parody version of the butter board involving your product.
Examples: 1, 2, 3
Urgency level: Medium! This has been trending for a few weeks but the new variations of boards are starting to take off now.
What it is: This week, TikTok launched its own version of BeReal in its platform called "TikTok Now." Just like BeReal, TikTok Now asks users to take a picture with the front and back part of their camera at a random time of the day.
What we can learn: We've talked a lot about BeReal pushing apps like Instagram and TikTok to be more authentic, but this is the first major app to roll out a full copy cat feature within its platform in attempt to poach users. This is something to keep an eye on, as we saw a similar thing happen with Stories back in 2017, which originated on Snapchat. That battle ultimately concluded with Instagram Stories taking off as a core component of the user and brand experience on the platform. BeReal's unique set up has yet to fully pierce brand marketing, but an embedded feature within a platform where brands already have a following could really move the needle here.
The 10 major cities where the housing market is cooling down the fastest.
Meetings that should have been an email waste your time AND your company's money.
Lizzo played a 200 year-old flute at a show in DC last night.
Up-to-date info on Hurricane Ian.
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