
#TedLasso: The finale of the show aired last night on Apple TV+ and fans are reacting with their emotions on the ending.
How brands can jump in: Is your brand all in on the TV scene or loves soccer? Give your take on a character's send off, make a reference to the show's "Believe" motto, or drop a quote that you're taking with you from this inspirational hit.
Kayleigh: In political news, late last night former President Trump trashed Kayleigh McEnany, his former press secretary, for giving out "misaccurate" polling info.
This one is for awareness as screenshots from Truth Social and discussions about Trump's continued Presidential run continue to make the news on the platform.
Clint Eastwood: Don't be scared! The famous actor-director is only trending because it's his 93rd birthday.
How brands can jump in: If you're brand is in the film scene and has a connection to Eastwood's varied filmography give him a shoutout or celebrate with a nod to one of his famous roles.

I bring a sort of vibe...
What it is: People are joking about the sort of vibe that they bring and whether it does or does not please those around them. This is typically over the top jokingly done to point out the absurd niches of people's personality or the situation that they're involved in. Some people are also using it to reference popular IP and characters in their favorite shows and movies.
How brands can jump in: This one is pretty safe and open. You can either create the existential meme of someone looking out to nothing with text, do something text only that speaks to your brand truths, or use an image of a product or upcoming release alongside this copy.
Examples: 1, 2, 3
Urgency level: Medium! This was a meme and now the internet language has returned. It's becoming more and more evergreen, but if you can make the fake meme or find a way to use the language soon, you'll be ahead of the curve.

Dead Lock: 6/2, Prime Video
Manifest: 6/2, Netflix
The Idol: 6/4, Max
The Age of Influence: 6/5, Hulu
Arnold: 6/7, Hulu
Spider-Man: Across the Spider-Verse: 6/2, Theatres/IMAX
The Boogeyman: 6/2, Theatres
Past Lives: 6/2, Theatres
Shooting Stars: 6/2, Peacock

Beyoncé honoring Tina Turner has us emotional.
14 times business owners clapped back at Google reviews.
Plotting our summer travel to the 25 best beaches in the U.S.
Azealia Banks has spoken on Taylor Swift and Matt Healy's romance.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.


