#MambaForever - Today marks the third anniversary of the passing of Kobe Bryant, Gianna Bryant, John Altobelli, Keri Altobelli, Alyssa Altobelli, Christina Mauser, Sarah Chester, Payton Chester, and Ara Zobayan.
#LavenderHazeMusicVideo - Taylor Swift announced that her music video for "Lavender Haze" will premiere tonight at midnight.
How brands can jump in: SWIFTIES, this one is for you. John Mayer is also dropping something today. 👀 Show your excitement for blondie's new music video or her capability to never not be petty.
#USMNT - The U.S. Men's National Soccer Team played their first game against Serbia since losing to the Netherlands in the World Cup.
How brands can jump in: Use this as an opportunity to talk about the USMNT or soccer, which is still a popular topic on social after the World Cup.
"Wait, I have a present for you."
This TikTok trend uses the carousel feature to show stock imagery of a present being opened, and the last slide features a little, yet silly surprise. The last image can be anything. From a photo of a flying Capybara to a someone/something saying, "Howdy!" Think of this trend as the opposite of a jump scare. It is a scroll to be delighted.
How brands can jump in: Make this trend your own by using this format and surprising your fans with a branded greeting at the end (i.e., a Nutter Butter wearing a miniature cowboy hat saying “howdy!”).
Examples: 1, 2, 3
Urgency level: 🔥Burnin' Up🔥 - Not many brands have hopped on this trend yet; jump in now to be a trendsetter!
Gen Z’s Distorted Sense of Selfie
What it is: Obviously, distorted selfies have become popularized by Gen Z. From 0.5 ultra-wide-angle lens selfies to traffic mirror selfies, and lo-fi digital camera shots, the new #NoFilter selfie is warped. TikTok is largely to thank for this shift in selfie culture. The hashtag #trafficmirror has more than 20 million views on TikTok.
What we can learn: Gen Z is changing fashion, culture, politics, the workplace, and more. They are challenging beauty standards by sharing selfies that are not always flattering. It's almost rebellious — an essential part of today's youth culture.
Welcome back, Donald Trump! Meta will reinstate former U.S. President Donald Trump's Facebook and Instagram Accounts.
Justin Bieber sold his entire music catalog in an acquisition that “ranks among the biggest deals ever made for an artist under 70."
Julia Fox's NYC apartment tour is relatable because she isn’t a fan of “excessive displays of wealth.”
Thanks for reading! Today’s issue was created by Kathryn Gans and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.