Olivia Wilde: Miss Wilde is back in the news after the Nanny her and Jason Sudekis employed divulged some information about the couple, Harry Styles, and a special salad dressing.
What brands should consider: While this is celebrity gossip, make sure you run any concepts around the details of this drama by key stakeholders.
iPad Pro: the internet is buzzing and the apple site went down after Tim Cook dropped a teaser for the newest iPad Pro model.
How brands can jump in: Is your brand one that relies on the iPad (or is a competitor)? Use this time to celebrate the new product, submit your own ideas you would add to make it better or talk about why yours is the superior product.
Parler: Kanye West plans to buy controversial social media platform Parler for an undisclosed amount.
Stop Normalizing the Grind
What it is: Hustle culture is dead. You didn't hear it here first as it's been making its way out of style for some time, and if this is where you're hearing it first, then welcome. Twitter users are encouraging fans to "Stop normalizing the grind" or normalizing working too hard for zero added benefit, and instead suggesting you normalize something peaceful, quaint, and/or happy.
How brands can jump in: What should fans of your brand normalize instead of the grind? Is it a specific way to enjoy your brand or a mascot in a specific scenario? Many follow up with "and start normalizing whatever this is" as a way to show off an asset but feel free to keep it text only by adding in "and start normalizing [INSERT TEXT]”
Examples: 1, 2, 3
Urgency level: Warm! as hustle culture continues to be out of style, you'll see more people using this meme format. Use it now, or hold it for later.
Who they are: EJ Marcus is an LA based TikTok creator known for his hyper-niche relatable sketch comedy where he enacts every day scenarios is somehow able to pull off with a straight face. He has most recently shown up in Heinz's halloween campaign for "Vegan Vampire Blood" (Ketchup of course) playing a kind, bashful vampire who snacks on bottles of ketchup.
Why we love them: EJ’s work shows that you don’t always have to utilize risky humor to get a concept across. For him, his content is a hit because of its creativity and delivery.
Stretchy cheese competition!!!
In a matter of hours, James Corden was banned and then unbanned from Balthazaar for being a bad patron
One writers examination of the state of travel, luxury, under the Positano sun
Watch a football (soccer) field become a football (football) field
Thanks for reading! Today’s issue was created by Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.