Colorado Avalanche: Last night the Colorado Avalanche advanced to the Stanley Cup Finals after defeating the Edmonton Oilers in overtime. The Avs swept the Oilers to send them to the Finals for the first time since 2001.
How brands can jump in: If your brand has a history of supporting sports or has a tie to Colorado, this is a celebration you'll want to join! Be sure to not directly mention the NHL, Stanley Cup Finals, or the team names.
Inoue: In a rematch, Naoya Inoue KO's Nonito Donaire in the second round to become the WBC Bantamweight Champion of the World.
How brands can jump in: If your brand is an active participant in the boxing world, you might want to jump into this conversation!
One Piece: One of the most popular anime and manga series is taking a month-long break to prepare for the conclusion of the series.
How brands can jump in: This is a big moment for the series, so if your brand is an active participant in the anime community you'll want to find a legal friendly way to join the conversation when the series comes to an end.
Normalize gatekeeping…
What it is: In this trend, Twitter users start their tweets off with "normalize gatekeeping" followed by whatever they don't want to be forced to share. This could be anything from their favorite skincare products, make-up, tv shows, music, etc. - literally anything! Tweets range from serious to sarcastic, giving everyone a way in.
How brands can jump in: Utilize some of your consumer truths for the best way in on this one! What's one thing about your brand consumers absolutely love? It could even be a hack to using or enjoying your product. This is a super easy one to take part in, so have fun with it!
Examples: 1, 2, 3
Urgency level: Like coffee in the morning, this one is always good ☕️
What it is: Reaction videos have been around since the birth of YouTube, but have now taken over TikTok. Here, a lovely grandmother rates teen heartthrobs without knowing who any of them are. It's simple, universally loved, and a light-hearted watch. Brands are even jumping in, weighing in on her ratings, and providing hilarious commentary.
Why we love it: TikTok has shown itself to bring generations together. Instead of the "Hype House", we now have the "Retirement House", made up of content creators over 70. The app has shown that there is no age limit to success, and every perspective is valuable. This fun-spirited TikTok is no exception, where we see generations come together to weigh in on pop culture moments.
New IOS 16 updates include being able to unsend and edit iMessages 👀
You can now post 90-second Reels as Instagram continues to update its Reels features.
One of the best sports to ever exist has returned- the Gloucester Cheese Rolling Race.
Please enjoy this Pina Colada x Club Going up on a Tuesday remix that is so good it should be illegal.
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