🎤 #TSTheErasTourFilm: The Eras Tour is hitting theaters, so buckle up for more Taylor Swift - this time on the big screen.
🇺🇸 Labor Day: The long weekend is almost here, and the internet can't wait to kick back, relax, and look into end-of-summer sales.
🏈 Game Day: NCAA college football game day is here! Let the rivalries begin and the diehard fandoms have at it as the Minnesota Golden Gophers take on the Nebraska Cornhuskers.
We’re Having a Cowboy Moment 🤠
What it is: Western style suddenly feels demographically inclusive and stylistically modern in the many ways as it continues to infiltrate fashion and culture. Its roaring return can be seen in entertainment, media, and fashion. Pop culture subjects like Yellowstone, Beyoncé, and Barbie are just a few instances that point to the renewed fascination. But is this so new? Cowboy culture rides in and out of style every few years as consumers seem to love storylines that are wildly exciting, authentic, and rugged. Western tropes seem seeded everywhere these days - from #coastalcowgirl TikTok to the sea of cowboy boots and hats adorned by fans at the Eras or Renaissance Tours. Even luxury brands like Prada are harkening back to the Old West. Coming out of the pandemic, millions of people have turned to linen shirts, boots, hats, and denim shorts as a sense of escape. Cowboy culture beckons a freeing picture of open air and rows of pines. The big idea: western experience seems within reach with its style feels attainable and easy to make your own.
What brands can learn: With cult classic styles always finding new ways of being loved, it’s no surprise that cowboy culture is back. It's a way for individuals to define what "yeehaw" means to them. We're not telling you to westernize your brand, but it’s interesting to note how cowboy culture has its various interpretations. For some, it's a form of modern-day “camp” style complete with humor, theatricality, and a sense of self-aware irony. For others, it's a light, soft, and breezy fashion choice in a serious world. Either way, we're having a cultural moment that's irrefutably freeing & fun.
Examples: 1, 2, 3
💭 Group chats & messaging apps are in their main character era as more people report being fatigued by seemingly-authentic feeds & curated content. The move? To post in private, closed channels. And the main drivers? Gen Z.
🎄 Adults are the ones who want toys this Christmas. Kids gravitate to screens while adults desire reconnecting with tangible elements of their childhoods.
🏠 A beach house. A lake house. A ranch house... A cohort of millennials are purchasing homes with friends because “houses before spouses.”
👟 Retro sneakers may be the new fitted suit as young people remix classic styles with their own flair.
🩷 Ariana Grande included an angelic tribute to the late Mac Miller on her remastered version of the duet that sparked their romance - “The Way.”
🎶 Victoria Monet’s newest release - “On My Mama” - pays homage to Y2K Southern Black culture.
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