A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Pearl Harbor: Today users around the world are remembering the lives lost on December 7, 1941 when an American naval base was attacked in Hawaii.
Happy Hanukkah: Tonight is the first of eight nights celebrating the festival of lights. The Jewish community is sharing traditions, wishing each other a happy festive season, and connecting over what they've learned in 2023.
Vivek: Ramaswamy was very wild on the debate stage last night. Some remarks had him booed, he promoted some Jan 6 conspiracy theories, and called climate change a hoax. Naturally, left leaning users are enraged at what some are calling a Trump 2.0
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Subject name
What it is: Get in, we're going to Gag City! Shortly after Nicki Minaj unveiled the artwork for her upcoming album, Pink Friday 2, her fans started referring to the animated pink city in the backdrop as "Gag City." It's since quickly developed into a fan-created AI kingdom for the rapper complete with pink skyscrapers, festivals, and more. Nicki's Barbz are also tagging AI versions of brands and celebrities as having arrived in the pink world to create built-in album buzz when those people inevitably accept their invite on social. It's a whole utopia rich in memes and dedicated to celebrating Nicki's music. We're gagged!
What brands can learn: Stan service never fails to show up and do the work; Accelerants like communities on social media and AI are making the marketing space more equitable for brands of all budget sizes. If fans believe in a brand or a mission enough, they'll take their way of supporting that brand into their own hands and create something on their own entirely for organic social that could end up being more impactful than a paid media campaign. Don't discount fans' ability to organize themselves, and don't ignore the fans' interest in taking the foundation of a brand and growing upon it based on whats current in cultre, just because its outside of the established brand guidelines. Instead, take advantage of how fans have shifted the brand based on culture, learn the details of why, and then actually act on it. It will show fans that as a brand you're not only listening but you care, which leads to a more genuine relationship between brand and community.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
The GMA anchors who cheated with each other are together....and now their exes are dating? 👀
The Indie Spirit nominees have been announced! What movies and shows do you need to catch up on? 🎬
Don't mind us, we can't stop watching the first trailer for GTA 6. 🚗
Pinterest has predicted the emerging trends of 2024 👀
Poor Things - Theatres, 12/8
Origin - Theatres, 12/8
Leave The World Behind - Netflix, 12/8
The Great British Baking Show: Holidays - Netflix, 12/8
John Lennon: Murder Without A Trial - Apple TV+, Now Streaming
Pink Friday 2 - Nicki Minaj
Rebel Diamonds - The Killers
Think Later - Tate McRae
Before and After - Neil Young
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