Jungkook: The BTS band member is promoting his new music on Good Morning America and preparing to perform at their summer concert. The BTS Army is HERE FOR IT.
Bastille Day: Today is the French holiday where they celebrate their unity. Currently on Twitter people are both celebrating and criticizing that India was allowed to participate in the parade for the first time.
Gilgo Beach: A subject has been taken into custody for the long string of murders in Long Island, New York. These long unsolved cases have been referred to as the Gilgo Beach murders.
Tonite queen??
What it is: A couple years ago someone really wanted to watch Borat 2 and they asked their friend repeatedly to do so. Obviously Twitter was obsessed with the unhinged text exchange. The joke format stuck and recently has made a return after a viral tweet referenced the annoying Instagram notifications to make a Reel. Over the last few weeks people have been using and referencing both the meme format and text language of asking someone repeatedly to do something annoying, ridiculous, or in character with their personality or a fictional persona.
What brands can learn: This is a great example of something that was a cultural moment making a comeback and becoming so mainstream that sometimes the image isn't even needed for people to "get" it. Since "tonite queen" has become so ubiquitous with the joke, people have been able to simply put those words in text-only tweets and people understand what the reference is. This proves it pays to keep your eyes on how general trends and memes can find their way into evergreen internet language.
Examples: 1, 2, 3
New sequel to Bird Box on Netflix today? Yes, please. 👀
Here's a TL;DR on the SAG strike and what it means.
Pedro Pascal went from 0 Emmy nominations to 3 in one day. Goals 🏆
Are you curious about all the Barbie marketing food collabs and what they taste like? These reviews have you covered. 💕
Watching
Mission: Impossible - Dead Reckoning Part One - Theatres/IMAX, Now Playing
What We Do In the Shadows - Hulu, Thursdays
Foundation Season 2 - Apple TV+, 7.14
Listen
"We Didn't Start The Fire" - Fall Out Boy
"Rush" - Troye Sivan
"What Was I Made For?" - Billie Eilish
"Overdrive" - Post Malone
Alchemy - Disclosure
YOU & I - Rita Ora
Eye on the Bat - Palehound
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