A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
#LeapDay: Social users are celebrating this day that comes around once every four years by filling the timeline with motivational quotes, cultural traditions, and leaping good times!
Pogba: News dropped today that Paul Pogba, Juventus midfielder has been banned from the league for four years due to failing an anti-doping test. Social users are sharing their thoughts on the player.
Bill Hillgrove: After 30 years on air, the Pittsburgh Steelers radio host is retiring. Social users are sharing their fond memories of his career.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
If I Won The Lottery I Wouldn't Tell Anyone... But There Would Be Signs
What it is: A key piece of financial advice goes as follows for the lucky few who win the lottery: "don't tell anybody." Keeping your win quiet will help protect you from strangers and scammers who want a piece of the prize. Social users are imagining how this advice would play out if they won the lottery; they may not tell anybody, but their new lavish spending habits would certainly give it away. Originating on TikTok, and since expanding to other platforms such as X, social users are showing off what would make their friends suspicious that they had won a huge influx of cash. Additionally, this trend has since subverted to people sharing that they have already won the lottery with the life they are currently living being rich in connections and experiences.
What brands can learn: For brands, this trend is an opportunity to listen to consumers desires and how to make their dreams come true. You can go the traditional route with this trend and show off your best products and/or a plentiful amount of products that highlight one would need to take extravagant measures to obtain it. You can also pay attention to see if anyone mentions your brand in their own posts to surprise and delight them with the product they're dreaming about. Another route to go is subverting the trend by showcasing how attainable your products are, focusing on reasonable price points and that a lot of people have it already. No matter what route you take, it is important to be sensitive to the price point and extravagance of it all and to be self aware of the demographics that you cater to.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Treadmill strutting is a great way to work out and this TikTok user has a bunch of Spotify playlists to get you going (including her latest: Chappell Roan!!) 🕺🪩
Wonder what kind of cat you would be? Take this BuzzFeed quiz to find out 🐱
According to TikTok these are the best buttered noodles out there 🧈
Going to see Dune: Part Two this weekend but have no idea what's going on? this person's boyfriend made a presentation explaining everything to catch you up to speed 🎬
Dune: Part Two - In Theaters, 3.1
The Completely Made-Up Adventures of Dick Turpin - Apple TV+, 3.1
Shōgun - FX/Hulu, Now Streaming
Iwaju - Disney+, Now Streaming
Napoleon - Apple TV+, 3.1
INSANO (NITRO MEGA) - Kid Cudi
Me Before You - Bleachers
Saturn - SZA
Love On - Selena Gomez
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