A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Zeke: Ezekiel Elliot and the Dallas Cowboys will be reunited.
Akuma: Street Fighter 6 announced this morning that the character will hit the game on May 22nd.
Scotland: Scotland trends after First Minister Humza Yousaf announced his resignation.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Unsexy products
What it is: One of the main reasons a product tends to go viral online is its “sexiness” level in the marketplace. People love packaging that hasn’t been seen before, with colors that resonate with a specific aesthetic choice, and overall any item that can help show how stylish, chic, different, or trendy they are. But the “unsexy products” trend that has been going around TikTok in the past week, highlights products that are anything but that. Users are jumping into the app, to show all of the products you tend to hide away in a drawer or box but that are highly recommended for what matters; how good they work. TikTokers are showcasing an array of products from beauty supplies to household essentials that don’t usually get the recognition on the app because they’re not considered sexy enough for the TikTok algorithm.
What brands can learn: Aside from the obvious of jumping into this trend if your product happens to be of the unsexy kind, it’s worth acknowledging that most of the products being shown in this trend have been introduced as staples over several years, repurchases, or even products that have been recommended from generations to generations. While “sexy” products tend to take over online algorithms as people jump into their hype depending on the season, the latest aesthetic, or just because, there’s a huge space for what is considered “unsexy.” Don’t think of this description as something negative but instead embrace that customers - no matter what - will remain loyal and hyped about a product that works, instead of a product that works more as decor. In a time online where people are seeking realness, being unsexy may be the key to the success of your product.
Examples: 1, 2, 3
A recap of what you might have missed while not online
Friday afternoon: The TikTok ban and what it means for small businesses that depend on the app.
Saturday: The 2024 NFL draft concluded on Saturday.
Sunday: Kai Cenat's Pink Timbs for the Nicki Minaj concert trend on X.
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