A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Oscars: After the release of the nomination list, the Oscar buzz is circulating across social media platforms. Numerous individuals are expressing their opinions on the nominees, both winners and losers, contributing to the lively discussions online.
Barbie: Fans and cast of Barbie were swift to highlight the absence of nominations for director Greta Gerwig and the lead actor Margot Robbie, viewing it as an ironic snub.
LA Times: The LA Times laid off 115 journalists during an HR Zoom webinar in the aftermath of union protests. The layoffs disproportionately impacted young journalists of color, with a significant number of Black, Asian American, and Latino staff members being let go. Those affected by the layoffs mentioned that the termination occurred in a Zoom webinar conducted by HR, where chat was disabled, no Q&A was allowed, and there was no opportunity to ask questions. Many people are taking to X to shed light on what they call a "chaotic and poorly-managed process".
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
What is the ‘Of Course’ Trend on TikTok?
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What it is: "I'm a ____, of course I _____." The "of course" trend is just one among numerous viral sensations online, that attracted folks beyond the Gen Z and Alpha demographics. This widespread online phenomenon has resonated with a diverse audience, ranging from everyday social media users, teachers, doctors, and even your fav celebs like Kim Kardashian and Mariah Carey. People are hopping on this TikTok trend to playfully mock stereotypes linked to their occupation or identity. Even many users of X joined in on the playfulness, while other X users weren't particularly fond of the trend. Even though some X users voiced annoyance with the trend, Kim Kardash and Mariah stans wholeheartedly appericate them jumping into the latest internet craze because of the authenticity they brought to it.
What brands can learn: This trend involved a playful and humorous element, allowing users to mock stereotypes in a lighthearted way. Brands can lean into the importance of infusing humor and playfulness into their content to enhance shareability and enjoyment for their audience. Beyond fostering authenticity and strengthening connections with consumers, this trend exhibited cross-generational appeal. It went beyond the boundaries of Gen Z and Alpha demographics, emphasizing the need for brands to craft content that resonates broadly across age groups and avoids excluding potential consumers based on their age. Capturing a diverse audience can be challenging, but this trend serves as a perfect example of how to attract to various demographics.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
The latest trend of vanilla bean ice cream is driving people wild! Would you be willing to give the viral Vanilla Bean, Sea Salt, and Olive Oil ice cream combo a try? 👀
Will you and your gramps be twinning? ‘Eclectic Grandpa’ Style is in and you need to tap in 🥸
Men are defying gender norms through nail art expression and we're here for it 🤗
Meet the Deaf Performer Who Signed the "Barbie With ASL" movie 🥰
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