#NationalFrenchFryDay: Today is National French Fry Day! People are celebrating their love the popular fried potatoes on the feeds.
#LiveAid: Users are celebrating the 38th anniversary of Live Aid. The event was held in both London and Philadelphia to raise money for famine relief in Ethiopia. Live Aid was broadcast in 150 countries with 13 satellites for TV audiences everywhere on July 13, 1985.
#SAGAFTRA: Both the Writers Guild of America and SAG-AFTRA are officially on strike for the first time in over 60 years. The guild represents more than 160,000 performers.
Creator Highlight: Wisdom Kaye @wisdm8
What it is: Wisdom Kaye is one of the biggest TikTok creators impacting the fashion industry! He’s often found creating TikTok videos for his over 5.3 million followers from the same corner in his house on the outskirts of Houston, TX. He utilizes his knowledge of pop culture and passion for fashion to create engaging, polished content. Thanks to his social media acclaim, IMG Models scouted Kaye through TikTok, and signed him a few years ago. He has since worked with luxury brands such as Dior, Fendi, Ralph Lauren, Coach, and Revlon!
What brands can learn: Find your niche! Wisdom's success demonstrates the importance of cultivating an engaged, niche community and becoming an expert whose opinions are trusted by fans. Brands can also learn that the route to success on social media is not linear but rather fluid - when thinking of many different people and communities one can reach. Brands can expand their world view and really lock in to what the needs of their audience are once they find their sweet spot!
Examples: 1, 2, 3
Threads gets its first ad deal and guess who it's from? Here's a hint: 📺🟢
Step aside, sandals: stars are living in loafers well before Autumn hits☀️
The artists who made us fall in love with hip-hop (even when it didn’t love us back) 🎶
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