A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
🇺🇸Colorado: Buzz around the state has errupted overnight after Colorado's Supreme Court disqualifies Trump from the 2024 primary ballot. This historic ruling falls under the U.S. Constitution’s insurrection clause following the January 6 riots and already has many talking online. As a result, SCOTUS, Democracy, & 14th Amendment are trending too.
🏈National Signing Day / #NSD24: Today's the day users on X are awaiting news regarging this year's round of college football recruits. Universities are sharing live coverage while fans & alumni are excitedly sharing the coveted athletes added to their teams.
⚡️Percy Jackson: The long-awaited TV adaptation of Rick Riordan’s bestselling young-adult series Percy Jackson and the Olympians has hit Disney+ & Hulu. Fans on X can't contain their excitement as the books last appeared on screen in 2010 & 2013 as films featuring the likes of Logan Lerman, Pierce Brosnan, & Uma Thurman to name a few. So far, so good.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
We're _____ 🤷
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What it is: A trend has taken over TikTok & Instagram that feels universally relatable all while being hyperspecific. Enter the "We're [insert sub group], we're gonna [insert behavior or experience]" all explained while walking & talking. Iterations online have seen the likes of "We're married," "We're Italian," "We're, Mexican," & "We're best friends" to name a few. At its core, this format is an opportunity for individuals to speak to their identity and/or relationships in a way that only those *who know* understand. No matter how niche, popular videos all speak to universal truths & unique cultural nuances viewers resonate with.
What brands can learn: What's great about the "We're _____" trend is its applicability to every scenario. Brands can easily join in on the conversation all while making it their own. The key is highlighting shared traits among their consumers, leaning into sarcasm & comedic, somewhat controversial takes. This doesn't always have to be the case, but most videos with success have won for their blatant honesty & self-aware dialogue. Wanna speak to your fans/stans? Your distinct audience? Now's the time to do so.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
😮💨Threads users can now delete their account without deleting their Instagram account as well... *Phew*
💽Time moves so fast that we may be entering the era of “nowstalgia” — cycles of missing things that, in actuality, are pretty recent. This phenomenon could be a reason brands give products a second life.
🤠The 90-year-old man who built a western wear empire is still sewing. More on Manuel Cuevas' bedazzling story here.
🍁It's not just gin and juice for Snoop Dog. Enter his new line of THC & CBD drinks part of his "smoking evolution." Honorable mention: “Peaches N' Honies."
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