#TrumpsMugShot: X users are discussing recently released mugshots related to 2020 elections filings in courts around the U.S.
#Ohtani: X users are reacting to MLB MVP and Cy Young award-favorite Shohei Ohtani's UCL injury, effectively ending his season on the mound
#MambaDay: X users discuss Kobe Bryant on the day dedicated by the City of Los Angeles to his memory, as 8/24 combines the two numbers worn by Kobe during his career
By Autumn Myers
The Hype House: Was It All Hype?
The year is 2020, and you log in to Tik Tok for the first time due to peer pressure or to escape the existential fear of the pandemic. You hear about how the app is where you go to find trendy things like how to make bread, whipped coffee, and the Savage dance. But it’s also where you go to find some of your favorite creators in one place living at the Hype House. The Hype House was home to some of the highest-followed Tik Tok creators and vloggers. It was made to be a content vehicle for the creators to have a home to connect, create content, and reach their monetization goals. It all seemed like a fun concept that indulged a new generation of the next content creators and opened the doors to what you can achieve by learning the latest trend. So what happened? How did it go wrong?
The Hype House was founded by lip-syncing sensation Chase Hudson & TikToker Thomas Petrou in December 2019. Original members/ residents included Tik Tok trailblazers Daisy Keech, Alex Warren, Charli and Dixie D'Amelio, Addison Rae, Kouvr Annon, Avani Gregg, Ryland Storms, Calvin Goldby, Connor Yates, Patrick Huston, and Nick Austin. All seemed well in the Hype House… So what happened? How did what seemed like a great business experiment go so, so sour? Rumors have it that Thomas Petrou instated stricter rules on content publishing, forcing creators who lived in the house to publish 4x a day, depriving them of social activities until their goals were met. In the New York Times, Thomas said, “You can’t come and stay with us for a week and not make any videos; it’s not going to work. This whole house is designed for productivity. If you want to party, hundreds of houses throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand.”
The perfect Hype House persona all started unravelling to the rest of the world when Chase “Lil Huddy” Hudson left home to focus more on his music career. One by one, creators left the house with various reasons that did not seem to be the complete truth. Rumors were circling about tension in the house, but once Netflix debuted the Hype House series about the remaining creators in 2022, it was apparent that the problems weren’t all rumors. Soon, all original creators left the house to pursue different parts of their content careers, and only newer creators remained. But the impact of the Hype House from 2020 to now shows that the need for following your creators under one roof isn’t needed to create virality on social media. The Hype House is one of many content mansions that exist in LA. So who knows where this trend will end, but it doesn’t seem to live up to the hype.
Why is every celeb couple breaking up this year?
Fyre Festival is back and selling out....can we be serious?
Need a book club idea? Here's NPR's books they love.
This couple has had four Disney weddings....and are planning two more??????
Want to subscribe? Reach out to culturetaskforce@substack.com.