#Aliens: Photos surfaced on X after the Mexican goverment announced they found two dead aliens estimated to be about 1,000 years old
VMAs: X users reflect on the yesterday's MTV Video Music Awards
Dancing With The Stars: Dancing With The Stars season 32 cast was announced
Snoopycore
What it is: Snoopycore is everywhere! This historic icon is becoming popular with Gen Z who have adopted him as their fall and winter symbol. This trend started when a Free People Snoopy sweatshirt went viral on TikTok. This reintroduced Snoopy into popular culture and made him relevant again with younger generations. TikTok is now flooded with Snoopy movie clips, stuffed animals, blankets and fashion. Gen Z loves anything cute and youthful (ex. Jellycats) and Snoopy is the epitome of that. Snoopy represents the nostalgic, youthfulness and coziness that Gen Z is so obsessed with.
What brands can learn: Adulting is scary therefore Gen Z loves any opportunity to experience youthfulness. There are so many ways for brands to lean into nostalgia and remind Gen Z of their childhoods, increasing relevancy and realtablity with this generation. If brands want a quick way to relate to Gen Z, they can create a meme or low lift deliverable that has similar vibes to that of the early to mid 2000s.
Examples: 1, 2, 3
It's officially pumpkin spiced everything season but here are 31 times pumpkin spice went a bit too far
Gen-Z is obsessed with #showertok and brands are responding
LOL JK I'll never be able to afford a home....a majority of millennials and Gen Z believe they'll never own a home
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