Shane MacGowan: Lead singer of the music group The Pogues has passed away at age 65. Social users are taking to platform to share their condolences.
Kissinger: Former United States secretary of State Henry Kissing has passed away at 100 years old. Social users are sharing their thoughts on his passing.
Ben Carson: Social users are discussing the Republican politician being the leading candidate for former President Trump's Vice Presidential candidate in the 2024 election.
Berkeley, Burlington, and Cambridge: The Holy Trinity of Indie/Alt Music Listener Cities
What it is: Yesterday was a big day for avid music listeners as the highly anticipated Spotify Wrapped dropped for subscribers to see and share what their listening habits looked like over the last year. Wrapped typically shows you who your top artists and songs were, but this year there were some extra additions such as a personal message from your top artist and listener archetypes with custom illustrations. Specifically, users honed in on the the feature that showed places around the world that they shared similar music listening habits with. Many users were told that the cities their listening habits aligned with most were the cities of Berkeley, CA, Burlington, VT, and Cambridge, MA. Spotify users ended up taking this feature to share on social and found that a lot of people, specifically within the LGBTQIA+ community shared the same music taste and location destination..
What brands can learn: Spotify Wrapped is a reminder for brands that making your consumers feel special and individualized goes a long way. Many brands end up replicating the Wrapped format for social posts, listing out their top products for the year to tap into the occasion, but what ways can you emulate the feeling that Wrapped gives consumers instead? Brands are consistently collecting data on their consumers, and Wrapped has managed to take that and relay that back to consumers in a way that feels friendly rather than creepy.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Trying to figure out what holiday movie to watch this weekend? Take this BuzzFeed quiz to find out 🎄
Hard to hear advice that people wish they knew in their 20s 🗣️
How cute is this DIY mushroom garland for the holidays 🍄
Make your home smell amazing for the holidays with this pomander ball craft 🍊
Watching
RENAISSANCE: A FILM BY BEYONCÉ - In Theatres, 12/1
Slow Horses Season 3 - Apple TV+, Now Streaming
Godzilla Minus One - In Theatres, 12/1
Doctor Who: Wild Blue Yonder - Disney+, 12/2
The Artful Dodger - Hulu, Now Streaming
Listening
King Zoo - Fetty Wap
Poet's Resumé - Tim McGraw
“Welcome to Collegrove” - 2 Chainz & Lil Wayne
Blockbusta - Busta Rhymes
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