Happy Black History Month: February 1st (today) is officially the start of Black History Month! Social users are celebrating by filling the timeline with joyous posts and historical acknowledgements.
Ferrari: Lewis Hamilton announced that he is set to switch to Ferrari in F1 for 2025. Social users are sharing their thoughts.
Frye: Nintendo announced that Splatoon 3 Splatfest starts on February 16th and social users are sharing their opinions about the game character Frye.
Spotify Daylist’s
What it is: Have your Sunday Scaries ever turned into a "Venting Goblincore Monday Morning?" Or maybe you like to pretend to be the main character on "Magical Film Score Thursday Afternoons." These eccentric collections of words are actually real titles of "Daylists", an offering debuted by Spotify in September 2023 that provides users with thrice daily AI generated playlists with hyper-specific titles. Daylists have been dominating the social feeds as users have been incredibly baffled and amused by the feature's ability to see right through their personalities via their listening habits.
What brands can learn: Spotify has the unique ability to take hyper-personal data and deliver it back to the user in a way that makes them feel seen in a positive way rather than an invasive way, that is typically associated with data collection. This serves as a case study for marketing professionals on how they can utilize data that brands collect on their consumers and harness it for good. We are getting to a place where it is fairly obvious when brands are looking to collect data from you. Owning up to it and treating the consumer with unique features built on the data they provide seems to be a way to entice consumer to continue sharing.
Examples: 1, 2, 3
Ever wonder what "Glee" song you embody? Take this BuzzFeed quiz to find out 🎶
"Catch up friendships" and how to avoid falling into them 👯♀️
Petition to bring back Shrinky Dinks 🎨
Consider this method of sprinkling cheese at your next chili party 🧀
Argylle - In Theaters, 2.2
Orion and the Dark - Netflix, 2.2
Mr. and Mrs. Smith - Prime Video, 2.2
Curb Your Enthusiasm - Season 12 Premiere - HBO, 2.4
King from Queens: The Run DMC Story - Peacock, Now Streaming
Prelude to Ecstacy - The Last Dinner Party
What Now - Brittany Howard
Selfish - Justin Timberlake
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