Diddy: The Sean 'Diddy' Combs case continues to heat up following a home raid by federal agents. New name like Prince Harry, Jay Z, and Leonardo DiCaprio are circulating on X in connection to this investigation with users speculating other celebrity ties.'
Mega Millions: Users on X are talking after a single ticket sold in NJ matches all Mega Millions winning numbers for a $1.13 billion prize. If you didn't win, it's time to go back to work.
Happy Opening Day Eve: Baseball fans rejoice as tomorrow marks MLB Opening Day. Cheers to all who celebrate!
"That's So Beautiful"
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What it is: Users on TikTok always love a reason to share what brings them joy, especially when it involves a low-lift image carousel. The latest trend involves the prompt, "That's so beautiful/pretty, let me take a pic." While this may have started as a trend to honor romantic partners, people have turned this trend on its head to showcase *other* things they admire. For some, that might be food, their pet, or sunsets to name a few. While images tends to be the main format, some are turning to video to increase aesthetic appeal. So far, we've only seen brands like Old Bay Seasoning & Scrub Daddy adopt this and use it as an opportunity to highlight their product(s) and/or further a cross-brand relationship.
What brands can learn: It's clear that this is a new way Gen Z is hard launching their relationships or unashamedly sharing their guilty pleasures. This mode of expression is another way we're seeing this generation producing hyper-personal content to combat an often ad heavy, impersonal algorithm. A trend like this a great way to bring the humanity back into your social marketing approach.
Examples: 1, 2, 3
Recently women in New York City started taking to TikTok reporting that they had been randomly punched in the face. The internet can't stop talking about it and have started looking for places to avoid and sharing self defense tips.
Speaking of NYC, a decommissioned Staten Island Ferry Pete Davidson and Colin Jost purchased in January 2022 is getting an upgrade with a $34 million investment.
A new study found that 30-50% of the first 1,000 videos seen by a new TikTok user are recommendations from what the algorithm has quickly learned about them.
Influencers are launching newsletters & blogs to own their audiences. This comes in the face of algorithm changes, a looming TikTok ban, & creators aging out.
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