Angus Cloud: The "Euphoria" star has died at the age of 25, and fans are reflecting on his life and career.
SALT AIR: ...and the rust on your door...people are welcoming in the month of August by posting lyrics to Taylor Swift's song by the same name.
Top Thrill 2: Amusement park Cedar Point has announced Top Thrill 2, the world's tallest and fastest triple-launch roller coaster, coming in 2024.
They're Defrosting
What it is: Surprise! It's August! Time is clearly just a construct, and people are eagerly anticipating the best things soon to come in the second half of the year by stating that they are "defrosting." A long-running joke on social originally surrounding the Queen of Christmas, Mariah Carey, "defrosting" signals the incoming reemergence of popular internet topics tied to seasonal changes — think fall comfort shows and beverages defrosting in August and holiday music defrosting in October. With countless daily stressors, many people are wanting their week to simply speed up, and seasonal goodies are a welcome motivator to keep going and finish out the year in one piece.
What brands can learn: This one is applicable to any brand that has seasonal products tied to fall or winter. Does your brand have a pumpkin spice-flavored food item (or can a faux pumpkin flavor be made)? Do your followers love a cold weather comfort show or album? If so, jump in! "They're defrosting" is the standard social copy used with a simple image of a (defrosting) subject, sometimes encased in ice — and different variations of the joke work with or without the ice. Just like Halloween decor hitting shelves in early August, embrace the absurdity of how soon your subject is defrosting — it'll help the joke land and keep you on followers' minds for months to come.
Examples: 1, 2, 3
This Barbie has crossed $800 MILLION at the global box office 👛
Sabrina Carpenter played her song for a lamp for the first time and it was really cute 💡
Nickelodeon plans to show an alternate telecast of the 2024 Super Bowl filled with special on-screen graphics and guest reporters 🧽
I'm not crying, you're crying. A Kansas farmer surprised his wife by planting 80 acres of sunflowers for their 50th wedding anniversary 🌻
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