#1989TaylorsVersion: Swifties have another record to get excited for, as Taylor Swift announced her next re-recorded album - 1989 (Taylor’s Version) - will be released in October.
Bayern: Soccer team Bayern Munich has reached an agreement with Tottenham to sign Harry Kane, sources in Germany indicate.
Clarence Thomas: Internet users are discussing recent allegations that Clarence Thomas failed to disclose taking several “gifts” from wealthy associates during his time as a Supreme Court Justice.
Creator Highlight: @samanthayve
What it is: Samantha Eve is a popular TikTok content creator known for her lip-syncs, fun dance routines, and hilarious comedic sketches. With an impressive following of almost 8 million fans, she has become a prominent face on the platform for her relatable humor and chaotic energy - as demonstrated through the subject matter of her content and her fast-paced video editing.
What brands can learn: Creators are the human element of internet culture. A genuine and authentic approach to content earns them followership and trust among fans. Samantha Eve shows up on TikTok and YouTube as her most true self and her followers resonate with her realness, contrasted against other creators’ overly-manicured feeds. Brands can use this as a reminder to strategically partner with influencers who speak to their audience in an authentic manner.
Examples: 1, 2, 3
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