Twitter "X": Social media continues to react to Elon Musk's decision to rebrand Twitter to X.
Katie Ledecky: The Olympic swimmer becomes the first person to win five world titles in two different events and has tied Michael Phelps for the most individual world gold medals in swimming (15).
Tori Kelly: The Grammy-winning singer was rushed to the hospital and is reportedly receiving treatment for blood clots around her vital organs.
"Bang Bang" (2014) Single Art
What it is: 2014's "Bang Bang" was sort of the "Lady Marmalade" of the 2010s and saw Jessie J, Ariana Grande, and Nicki Minaj come together for a pop music collaboration whose lore is steeped in internet jokes (see: tweets pointing out recycled photos of its three contributors). Nearly a decade after the release of "Bang Bang," people have repeatedly repurposed its trisected single art as a visual format to showcase a thesis of three memes in place of the single's trio of stars. Featuring anything from trending TikToks to brand products, this format is sure to 🎶blow your miiiiind🎶 for its ability to synthesize multiple subjects in a clever, casual way.
What brands can learn: This is an evergreen one for brands who lean into pop culture moments or whose fans might recognize, and appreciate, a piece of 2010s pop archaeology. More generally, it also speaks to social users' tendency to make sense of the internet by relating multiple memes of the week in a super literal way. Brands can speak to such a chronically-online crowd by showing up in expected ways and not taking themselves too seriously in the process. If you have a Canva account and a dream, this format could be the way in for your brand!
Examples: 1, 2, 3
Want to relive the Barbie marketing magic? Here's a list of its most exciting stunts 💗.
TikTok announces they are introducing text posts 📝.
Dwayne Johnson has donated a historic seven-figure amount to the SAG-AFTRA foundation relief fund 🪧.
The Twitter name is being removed from X's San Francisco headquarters. Sike! 🐦.
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