#iphone15pro: Apple is set to unveil the iPhone 15 today, and fans are discussing new features ahead of the reveal.
#NationalVideoGamesDay: Gaming enthusiasts are discussing their favorite video games of all time.
Achilles: Football fans are examining New York Jets quarterback Aaron Rodgers’ apparent Achilles injury stemming from Monday night's game.
Teenagers In Their Twenties
What it is: How do you do, fellow kids? People in their twenties are just as passionate now about their favorite music, movies and TV shows as they were in their teens. Combine that with the fact that the 2020s have been steeped in nostalgia, and the result is "teenagers in their twenties." Embracing their interests, old and new, and rejecting the shame that society tends to place on them for having said interests, these twenty-somethings are ready to stan with the same vigor that would make their younger selves proud.
What brands can learn: Nostalgia continues to be a driving force for people in their twenties who want to consume media that feels good and makes a complicated world more familiar. Want your brand to resonate with these fans? Embrace them by being a safe space to indulge in nostalgia while also welcoming them in, alongside younger fans, to celebrate new pop culture moments. They're likely to give you love right back for making them feel seen!
Examples: 1, 2, 3
The streets of Levira, Portugal were flooded with red wine after a distillery's 2.2 million liter tanks burst 🍷
The MTV VMAs are tonight. Here's the lineup of performers 🎶
Drake will be releasing a single from his upcoming album, ‘For All The Dogs’, this week 💿
Remember the iconic Education Connection songstress? 📚
Want to subscribe? Reach out to culturetaskforce@substack.com.