A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
#BETAwards: Users share memorable moments from the BET Awards by sharing performances from artists like Will Smith, Tyla, Lauren Hill, Victoria Monét, and more.
#USAGTrials24: The women’s and men’s final USA Olympic trials took place, and users are congratulating the athletes who made this year's team.
#Vogue: Jill Biden is featured on the cover of Vogue's August edition.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
the rise of broadcast channels
What it is: Instagram launched broadcast channels early last year, and now more influencers and brands are adopting this feature. Broadcast channels function like a one-sided group chat, sending messages directly to members' inboxes. Users must join these private channels to receive updates. Influencers and brands use broadcast channels to send out announcements, polls, and links. These channels alleviate the pressure of posting perfect photos in the main feed, allowing for quick, less polished messages and photos. This approach fosters a more direct relationship with fans and provides a way to engage with their most loyal followers. Users choose to join broadcast channels, making it a more intimate space for brands and influencers to be authentic. Additionally, broadcast channels have proven effective for sports channels, like Formula 1, to share quick, live updates that don't require a full post, keeping sports fans informed in real-time.
What brands can learn: Ultimately, this is an excellent way to be more transparent on social media. Brands can receive quick feedback and see what content their fans want. It offers a space to share behind-the-scenes content, conduct polls on content ideas, and share published content. Additionally, it gives brands direct contact with users, as these messages go directly into users' private inboxes. Users crave genuine engagement, from both influencers and brands, and broadcast channels are great platforms to foster authentic interactions.
Examples: 1 2 3
A recap of what you might have missed while not online
ROCKSTAR: K-pop artist, LISA, sets a new record for the most viewed K-pop debut music video on YouTube within 24 hours
Arizona Tea: The CEO of Arizona Tea speaks on the Today Show about maintaining the price of their cans at 99 cents to protect consumers.
Inside Out 2: Inside Out 2 becomes the first movie of the year to gross $1 billion.
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