A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
#TSTheErasTourTaylorsVersion: Swifties react to the news that Taylor Swift’s The Eras Tour (Taylor’s Version) movie will be out on March 14th on Disney +.
"John Candy": X users pay tribute to the late actor on the 30th anniversary of his passing.
"Voter ID": The internet reacts after US Attorney General Merrick Garland deemed voter ID laws “discriminatory, burdensome, and unnecessary."
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Avoid saying the same thing as me
What it is: TikTok users ask their followers a series of questions, and the viewer’s goal is to avoid giving the same answer as the OP. Usually, these questions can only be answered in a small number of ways. If the player gives a different answer, they can move on to the next question, but if the answer is the same then you technically lose the game.
What brands can learn: Beyond this being a fun trend, currently taking over the app, it’s also telling the type of content that TikTok users are gravitating towards at the moment. The format of the trend allows for a more interactive experience between creators and followers, despite it being in the typical video format. It also focuses on fan engagement, as many users take to the comments to share their answers or where it is that they lost. Utilize this trend but also think of ways in which your brand can create a feeling of interactiveness with its followers. Think of it as if you’re mimicking the one-on-one connection people feel with creators while on TikTok Live but through the typical video format.
Examples: 1, 2, 3
A recap of what you might have missed while not online
Friday afternoon: The Cut uncovered the true story behind Jay Shetty.
Saturday: The Wall Street Journal released its News Quiz of the week.
Sunday: Kamala Harris called for an immediate ceasefire in Gaza.
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