A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Gaza: Conversations about the state of Gaza continue this week with the ongoing Israel-Hamas conflict. Based on potential disturbing imagery featured in this trending topic we have decided to not include the link. If/when posting any content, reevaluate for any potential flags and practice sensitivity.
Chargers: The Los Angeles Chargers narrowly lost at home to the Dallas Cowboys on Monday night. This fired-up Chargers fan became a meme in the process.
Britney: The pop icon is opening up about her life ahead of the release of her upcoming memoir, The Woman in Me.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Trending sounds but make them ✨text✨
What it is: Have you ever wanted to use the latest trending TikTok sound — think thank your man or talk about girl math? Did you have to play it safe and not get to post the sound on the brand account (🥲)? If so, creating a text version of your fave sound could be another way in. Brands and users alike are increasingly giving another life to TikTok sounds by turning them into copy on platforms like X. Why? It's a super easy and tailored way to speak to the latest internet joke, and it avoids using audio that belongs to someone else. Win-win!
What brands can learn: If your fans are likely to recognize the latest trending TikTok sound, there's a good chance an X post or Instagram caption with the same reference will also receive a nod of appreciation. If your brand can't post the "talented, brilliant, incredible, amazing, show-stopping, spectacular" Lady Gaga sound, for example, turn it into a caption to describe a stunning image of your latest product. This cross-platform fun is likely the easiest thing you can post today — and potentially the most amusing for your audience.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
The sentence description should describe exactly what the link is, people shouldn’t have to click on the link to figure out what it is.
The sentence description should describe exactly what the link is, people shouldn’t have to click on the link to figure out what it is.
The sentence description should describe exactly what the link is, people shouldn’t have to click on the link to figure out what it is.
The sentence description should describe exactly what the link is, people shouldn’t have to click on the link to figure out what it is.
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