A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
D-Day: Social Users are commemorating the 80th anniversary of D-Day.
Hurley: The Los Angeles Lakers are reportedly preparing a massive offer to UConn's basketball coach Dan Hurley. Social users are sharing their thoughts on the college coach's potential transition to the NBA.
Haymitch: This morning, The Hunger Games author Suzanne Collins announced that a new novel in the series titled 'Sunrise On The Reaping' will be released on March 18, 2025. The book will start on the morning of the reaping of the 50th Hunger Games won by Haymitch Abernathy. Fans are sharing their excitement as they get to learn more about this beloved character's background.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Two People That Match Each Other's Freak
What it is: On April 12, 2024, the musical artist Tinashe released a song called "Nasty" that took the internet by storm, creating trends on multiple platforms such as a TikTok dance and the one we're here to talk about today: "two people that match each others freak." This trend emerged on X and is inspired by the chorus of the song where Tinashe asks the listener to ponder "Is somebody going to match my freak?" To translate that in SFW terms, she is asking if anyone out there is able to get on her level of weird, to complement her energy if you will. Since then, social users, particularly in fandom spaces have revived this trend to show off their favorite couples and friendships that they deem to match each other's freak.
What brands can learn: This trend is an indicator that social users are continuing to value individuality. They are conducting themselves in ways that diverge from the norm, and they are looking for spaces in order to express that side of themselves and find others who match their level of uniqueness. This trend begs the questions for brands: how can you create that space for social users to come out of their shell? Is there a niche consumer behavior to call out with this trend? The goal here is to envoke people who are already participating in that behavior, but also spark conversation for those who are not familiar. Don't be afraid to get a little weird!
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Idc about your zodiac, are you in or out of an egg phase right now? 🍳
The Free-Trial Trap – how much of the subscription economy relies on people forgetting to cancel? 🧐
The summer wardrobe cometh ☀️
I Used to be Funny - In Theaters, 6/7
Becoming Karl Lagerfeld - Hulu, 6/7
Bad Boys: Ride or Die - In Theaters, 6/7
Am I OK? - Max, Now Streaming
Brat - Charli XCX
Born in The Wild - Tems
I Hear You - Peggy Gou
Timeless - KAYTRANADA
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