Keke: Twitter has exploded into conversation after Keke Palmer's boyfriend (and her son’s father) Darius Jackson called out her outfit in a comment on Instagram, saying, “You a Mom.” Keke’s reply? “Wish I had taken more pictures.” Yikes….
Meta: With the launch of its new Threads app, users are taking to Twitter to share their thoughts on this platform. Some are loyal to the bird, while others are welcoming in change.
Jerry: After ice cream brand Ben & Jerry's urged the US to return “stolen indigenous land” on July 4th, the brand now faces a Bud Light-style boycott over their controversial tweet.
Meta launches Threads, Twitter's newest rival 📱
What it is: Last night, Mark Zuckerberg challenged Elon Musk by dropping a text-based social networking app called Threads. Users can log in with their Instagram credentials, where their username and verification status carries over. They can customize their Threads profile independently and choose to automatically pre-load their following list. Posts can be up to 500 characters long (almost double that of a tweet) and can include links, photos and videos that are up to 5 minutes long. This all said, the user experience of scrolling is very similar to Twitter‘s UX and, as a result, has garnered a lot of excitement. What's crazier is that the app has attracted 23 million signups in just 12 hours - pointing to its positive reception. For reference, OpenAI's ChatGPT reached 10 million sign-ups in 40 days, whereas Instagram took 2.5 months to hit 1 million downloads 🤯 So... OKAY META!
What brands can learn: Brands, Threads might just be the new Twitter 👀 We're not saying that Twitter is dead, but for those of you that exited Twitter with the entry of Elon, Zuckerberg's new app presents itself as an opportunity to play with text-based content again. Threads joins a growing list of platforms such as Bluesky and Spill - as well as older competitors like Mastodon - looking to challenge Twitter’s dominance in the microblogging sphere. With the app's enforcement of Instagram's same community guidelines & similar interface, it makes for a promising space for those concerned about brand safety on Twitter. If it's a good fit, we encourage you to enter this new area of social play!
Examples: 1, 2, 3
Hims, the American telehealth company, has unveiled a ground-breaking addition to its product line-up: Hard Mints. They're real, prescription, performance-enhancing medications in mint form that claim to be super discreet & accessible.
You heard it here - Netflix is getting into the pop-up restaurant business. 'Netflix Bites' will launch in Los Angeles. It’s a limited-time concept restaurant that will serve food from chefs featured on Netflix shows such as Chef’s Table, Nailed It! and Iron Chef: Quest for an Iron Legend.
Wimbledon just got a tech upgrade - users of the Wimbledon app & website can now enjoy two new features made possible by IBM. Match-ups outside of the tournament's main courts will hear audio commentary on video highlights & more precise predictions about which player advancement will be available to tennis fans.
On TikTok, the #lazygirljob hashtag has over 12 million views, with videos from self-professed “lazy girls” boasting about how easy their working lives are. It's the new trend that romanticizes the drudgery of work. This new label is the latest iteration of anti-girlboss culture.
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