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Tim Walz: VP Kamala Harris has officially selected Minnesota Governor Tim Walz to be her running mate in the 2024 Presidential Election.
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Aqua: Hololive member Minato Aqua has announced that she will be graduating from the VTuber agency at the end of the month in a shock announcement.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
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Snooping Around Paris
What It Is: Unlike typical Olympics inundated with solely NBC broadcasters like Mike Tirico or sports commentators like Maria Taylor, this year proves a bit different. Known as a hub for art & culture, it's no surprise that Paris’ star spokesperson has become none other than Snoop Dogg. Sports coverage has never been so interesting, especially with Snoop & Martha Stewart adding their flair to an age-old sport like Dressage. Snoop's presence has been so well received at these games that people are watching just to see what he’ll be up to. He's become an unofficial US mascot with a unique line of Olympic merch. Social rabbit holes like #followthedogg are hard to resist when friends like Cookie Monster & Michael Phelps are in the mix. For many, this is some of the best TV in a long time with the social content also delivering top-tier entertainment.
Brand Takeaway: The Olympics could be compared, to say, the Super Bowl if you will. A huge sociocultural event with ample opportunity for branding, advertisements, and historical moments has pushed social feeds to the brim. Looking at Olympic content through the lens of Snoop is a testament to what great representation can look like whether from a talent partner. Taking in all that NBC has allowed Snoop Dogg to do, the main throughline is the freedom of expression they've provided him. At no moment has Snoop wavered from being authentically himself throughout the entirety of the games. And where NBC wins is capitalizing on the magnetic nature of this star, giving him unique segments, "Snooping Through Paris" & "Snoop's Greatest Hits." This proves the best way to generate magic during high-traffic events is by flipping the script. In no world would anyone have imagined Snoop Dogg working alongside the likes of Mike Tirico or Telemundo personality Andres Candor, but the surprise is most of the delight and entertainment in this case. With Snoop's touch, NBC has modernized the mundane daily sports coverage and turned the Olympics coverage from typical to viral.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Noah Lyles, the American Olympic athlete and now the world’s fastest man, wants a signature sneaker following his gold medal win in the 100-meter sprint.
Paris is the center of Pin-demonium - where Olympic pins are social currency & Snoop Dogg's is the most coveted.
Meta is wooing celebs like Judi Dench, Keegan-Michael Key, & Awkwafina to voice AI assistants to compete with OpenAI & Scarlett Johansson.
Alien jumpscare in 3, 2, 1...Facehuggers have begun to take over New York.
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