Sam Darnold: The Minnesota Vikings are expected to sign QB Sam Darnold to a one-year, $10M deal.
#EqualPayDay: Today marks Equal Pay Day in the United States, which is used to raise awareness around and combat the impact of pay inequities.
Kate Middleton: There is speculation that the British royal is missing and that a recent photo posted of her and her kids was manipulated.
Oscars Overview
What it is: Sunday night was the 96th annual Academy Award show, and here's your recap of what went down. Oppenheimer was the big winner of the night taking home 7 Oscars, after being nominated for 13, including Best Picture, Best Director, Best Actor in a Leading Role, and Best Actor in a Supporting Role. Emma Stone took home Best Actress for her role in Poor Things, an upset in a category that many expected performer Lily Gladstone to win. Ryan Gosling performed “I'm Just Ken” which no one asked for but let's be honest...everyone wanted. Iconic actors and actresses were present to introduce the nominees and present the award in categories like Best Lead and Supporting Actor. And to top it off John Cena was naked!
What brands can learn: Moments like the Oscars provide huge cultural moments that brands can tap into, whether it's from a meme that emerges at the end of the night or a joke that happens during the host’s introduction. The Oscars are one of the few moments of televised monoculture where millions of people come together and watch the same thing at the same time. It provides an opportunity for brands to show their relevancy and place in culture. By partaking in the meme culture that stems from these kinds of events or just referencing key moments of the night, brands are able to get in on cultural conversations, show relatability to their audience, and foster further brand loyalty.
Examples: 1, 2, 3
Ariana was the musical guest on SNL with John Brolin hosting 🎶
The Oscars earned their highest viewership in 4 years 🏆
Madonna brought out Cardi B as special guest at her Celebration Tour in LA 🎤
Zayn Malik is set to appear on ‘Hot Ones’ this Thursday 🔥
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