A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Super Bowl: Football fans are discussing who they're rooting for in the upcoming Big Game, as well as the halftime performance and commercials.
Nicki: X users continue to discuss the feud between Nicki Minaj and Megan Thee Stallion after Nicki debuted a new track titled “Big Foot” about Megan.
Ravens: Baltimore football fans react to their loss against the Kansas City Chiefs.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
>>>
What it is: TikTok accounts are using >>> in their photo carousels as a simple CTA for people to swipe to the end of the post. The brackets are often placed on a solid-colored background and precede an unexpected message that either pays off for swipers as a final thought or encourages them to share the post with another person. Quickly moving from essentially zero context to everything you need to know, this format piques interest long enough to stop people in their scroll and almost guarantees that those same people will stick around to hear your message at the very end.
What brands can learn: This format can be molded to showcase a message about virtually anything. Whether brands want to reveal a new product, emphasize a fan insight or land a joke, using >>> before that main point will create buildup and make people want to see it through. It's also a super casual format that alleviates seriousness and feels friendly for a platform like TikTok.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Elmo asked how people are doing...and they did not hold back 😭
Charli XCX posted a list of marketing ideas she was sent 💡
The Kansas City Chiefs & San Francisco 49’ers will face off in the Super Bowl 🏈
Here's a list of confirmed Grammy performers so far 🎤
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