A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Jay Z: Social users are taking to X to discuss Jay Z’s naming as the greatest rapper of all time, but many feel they cannot name one of his songs that doesn’t feature Beyonce.
Stanley Cup: A celebration is just what the Florida Panthers ordered. After winning the 2024 Stanley Cup, Panther fans are celebrating the victory.
Nicki Minaj: Off the heels of the greatest rapper of all time announcement, Nicki stans are discussing how the industry does not give Nicki the flowers she deserves.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
SKIMS goes to the Olympics
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What it is: Kim Kardashian's brand is set to launch a special capsule collection in collaboration with Team USA for the 2024 Paris Summer Olympics. The campaign draws inspiration from vintage styles and was photographed by Greg Swales and stars a lineup of notable Olympians and Paralympians. Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel, and Nick Mayhugh are featured posing with an American flag before a striking red background on social, furthering the company’s mission to support diverse perspectives in sports.
What brands can learn: SKIMberly gets it. The SKIMS marketing team is extremely tapped into culture with their strategic partnerships and has positioned themselves as a campaign to bag when you’re experiencing a “moment.” Hot off the tails of their collab with Bridgerton star, Nicola Coughlin, this collab shows the benefit of aligning your brand with newswmaking talent. By aligning with a globally recognized event, SKIMS continues to enhance its visibility and SEO impact by supporting the Olympic athletes. Not only does this move broaden SKIMS’ appeal, but it also allows the brand to flex its mission and product offerings such as men's wear and adaptive clothing. This partnership also feels organic because it emphasizes shared values like empowerment and diversity, resonating with consumers, and feeling genuine. Ultimately, this campaign is the perfect formula of timeliness, cultural relevance, and genuine connection between brand and partner.
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